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Search: subject_exact:"International marketing"
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Internationales Marketing
5,640
International marketing
5,078
Multinationales Unternehmen
755
Marketingmanagement
742
Marketing management
711
Transnational corporation
698
Consumer behaviour
675
Konsumentenverhalten
671
Brand management
601
Markenführung
601
Welt
594
World
594
Globalisierung
513
Globalization
496
Deutschland
440
International market entry
435
Internationaler Markteintritt
435
USA
415
Theorie
411
Theory
410
United States
408
Export
402
Germany
394
SME
339
KMU
338
Markenimage
330
Brand image
328
China
301
Marketing
293
Kulturelle Identität
269
Cultural identity
267
Unternehmenserfolg
232
Firm performance
231
Brand
209
Schwellenländer
209
Emerging economies
206
Markenartikel
205
Interkulturelles Management
191
Strategisches Management
191
EU countries
181
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1,037
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392
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3,085
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2,624
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62
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2
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2,220
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2,220
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779
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779
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499
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499
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355
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318
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318
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288
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231
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203
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187
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184
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157
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157
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133
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133
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130
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104
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90
Reprint
73
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70
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60
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60
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43
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43
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30
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29
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29
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22
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22
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21
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20
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19
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19
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17
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17
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17
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13
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4,354
German
1,072
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178
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48
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38
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35
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24
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13
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5
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5
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5
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4
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4
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3
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1
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Czinkota, Michael R.
38
Kotabe, Masaaki
36
Ronkainen, Ilkka A.
32
Keegan, Warren J.
28
Douglas, Susan P.
27
Meffert, Heribert
26
Sander, Matthias
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Diamantopoulos, Adamantios
22
Berndt, Ralph
21
Cateora, Philip R.
21
Fantapié Altobelli, Claudia
21
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Griffith, David A.
19
Usunier, Jean-Claude
19
Craig, C. S.
18
Jain, Subhash C.
18
Steenkamp, Jan-Benedict E. M.
18
Zou, Shaoming
18
Manrai, Ajay K.
17
Meissner, Hans Günther
17
Backhaus, Klaus
16
Hollensen, Svend
16
Leonidou, Leonidas C.
16
Sheth, Jagdish N.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Doole, Isobel
15
Helsen, Kristiaan
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Paliwoda, Stanley J.
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
Terpstra, Vern
15
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Institution
All
American Marketing Association
11
GATE Germany, Konsortium Internationales Hochschulmarketing
11
UNCTAD / Secretariat
10
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
IGI Global
4
International Chamber of Commerce
4
Springer International Publishing
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
Books on Demand GmbH <Norderstedt>
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
OECD
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Deutscher Akademischer Austauschdienst
2
Donecʹkyj Nacionalʹnyj Universytet
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Europäische Kommission
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
IMP Group
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institute of Marketing
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
Russell Sage Foundation
2
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Published in...
All
International marketing review
131
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
104
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Advances in international marketing
39
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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Source
All
ECONIS (ZBW)
5,237
USB Cologne (EcoSocSci)
440
RePEc
64
BASE
24
EconStor
7
Other ZBW resources
1
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5501
Going global : selected excerpts from the conference organized by the Economist Conference Unit
In:
European management journal
4
(
1986
)
1
,
pp. 10-27
Persistent link: https://www.econbiz.de/10001053001
Saved in:
5502
Country risk assessment in international industrial marketing
Backhaus, Klaus
;
Meyer, Margit
- In:
Industrial marketing : a German-American perspective ; …
,
(pp. 245-273)
.
1986
Persistent link: https://www.econbiz.de/10001845858
Saved in:
5503
Research in international marketing
Turnbull, Peter W.
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10010224431
Saved in:
5504
Working for export customers
Townsend, Petere
-
1986
Persistent link: https://www.econbiz.de/10003517803
Saved in:
5505
Cases in international marketing
Gale, Christopher
;
Borden, Neil H.
;
Jeannet, Jean-Pierre
-
1986
Persistent link: https://www.econbiz.de/10004173251
Saved in:
5506
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W.
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10004706626
Saved in:
5507
Internationales Konzernmarketing
Uhlig, Karl-Heinz
;
Hartig, Hans-Jürgen
-
1986
Persistent link: https://www.econbiz.de/10004740978
Saved in:
5508
Information for international marketing : an annot. guide to sources
Weekly, James K.
;
Cary, Mary K.
-
1986
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004753114
Saved in:
5509
Auslandwerbung für Verbrauchsgüter
Weiland, Joachim
-
1986
Persistent link: https://www.econbiz.de/10004753479
Saved in:
5510
International marketing : making exports pay off
Wiklund, Erik
-
1986
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004756886
Saved in:
5511
Marketing-program-standardization : starting point in global marketing
Kreutzer, Ralf
-
1986
Persistent link: https://www.econbiz.de/10004584614
Saved in:
5512
Global marketing : types of its organizational incorporation
Raffée, Hans
;
Kreutzer, Ralf
-
1986
Persistent link: https://www.econbiz.de/10004673040
Saved in:
5513
Research in international marketing
Turnbull, Peter W.
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10004675969
Saved in:
5514
Basic strategies in international marketing
Segler, Kay
-
1986
Persistent link: https://www.econbiz.de/10004690751
Saved in:
5515
Verbundgeschäfte : betriebswirtschaftliche Analyse der modernen Erscheinungsformen und Möglichkeiten des Tauschhandels
Iske, Thorsten
-
1986
Persistent link: https://www.econbiz.de/10004561807
Saved in:
5516
International marketing
Paliwoda, Stanley J.
-
1986
Persistent link: https://www.econbiz.de/10004620196
Saved in:
5517
International marketing : managerial perspectives
Jain, Subhash Chandra
(
contributor
)
-
1986
-
2. ed., 1. [Dr.]
Persistent link: https://www.econbiz.de/10004621347
Saved in:
5518
International marketing : strategy and management
Gilligan, Colin
;
Hird, Martin
-
1986
Persistent link: https://www.econbiz.de/10004040071
Saved in:
5519
Die asiatische Herausforderung : Antwort auf neue Marketingstrategien
Kotler, Philip
-
1986
Persistent link: https://www.econbiz.de/10014002320
Saved in:
5520
Global marketing: types of its organizational incorpration
Raffée, Hans
-
1986
Persistent link: https://www.econbiz.de/10013416626
Saved in:
5521
International marketing : making exports pay off
Wiklund, Erik
-
1986
Persistent link: https://www.econbiz.de/10013468994
Saved in:
5522
Standardization of marketing-processes as a strategic point in global marketing
Kreutzer, Ralf T.
-
1986
Persistent link: https://www.econbiz.de/10013416058
Saved in:
5523
Basic strategies in international marketing
Segler, Kay G.
-
1986
Persistent link: https://www.econbiz.de/10013416059
Saved in:
5524
Prozessstandardisierung als strategischer Ansatzpunkt eines Global-Marketing
Kreutzer, Ralf T.
-
1986
Persistent link: https://www.econbiz.de/10013416060
Saved in:
5525
Marketing strategies for Indian companies : a proposal
Segler, Kay G.
-
1986
Persistent link: https://www.econbiz.de/10013416061
Saved in:
5526
Global strategies for competing successfully in West Asia
Kreutzer, Ralf T.
-
1986
Persistent link: https://www.econbiz.de/10013416062
Saved in:
5527
Exportmarketing für die Volksrepublik China
Schneider, Dieter J. G.
-
1986
Persistent link: https://www.econbiz.de/10013451838
Saved in:
5528
Information for international marketing : an annotated guide to sources
Weekly, James K.
-
1986
Persistent link: https://www.econbiz.de/10013456104
Saved in:
5529
Countertrade - eine alternative Marketing-Strategie
Samsinger, Berndt R.
-
1986
Persistent link: https://www.econbiz.de/10013278585
Saved in:
5530
Internationale Rechtsunterschiede und nationaler Wettbewerb : rechtliche Möglichkeiten zur Abwehr von Wettbewerbsstörungen und ihre Grenzen
Mook, Klaus-Georg
-
1986
Persistent link: https://www.econbiz.de/10013261544
Saved in:
5531
Internationales Konzernmarketing
Uhlig, Karl-Heinz
-
1986
-
1. Auflage
Persistent link: https://www.econbiz.de/10014268748
Saved in:
5532
Markterfolg in Japan : Strategien zur Überwindung von Eintrittsbarrieren
Simon, Hermann
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10014268848
Saved in:
5533
The politics of baby foods : successful challenges to an international marketing strategy
Chetley, Andrew
-
1986
Persistent link: https://www.econbiz.de/10013540066
Saved in:
5534
L' exportation dans la turbulence mondiale
Joffre, Patrick
(
ed.
);
Boutin, Agnès
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10013555933
Saved in:
5535
International marketing : managerial perspectives
Jain, Subhash C.
-
1986
-
2. ed.
Persistent link: https://www.econbiz.de/10013500144
Saved in:
5536
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W.
(
ed.
);
Valla, Jean-Paul
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10013503971
Saved in:
5537
Industriedesign für ausländische Märkte
Escherle, Hans-Jürgen
-
1986
Persistent link: https://www.econbiz.de/10013388543
Saved in:
5538
Cases in international marketing
Gale, Christopher
-
1986
Persistent link: https://www.econbiz.de/10013474673
Saved in:
5539
Globale oder nationale Marktkommunikation? : eine empirische Studie aus der Sicht weltweit tätiger Werbeagenturen
Meffert, Heribert
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10013330121
Saved in:
5540
The politics of babyfoods : successful challenges to an international marketing strategy
Chetley, Andrew
-
1986
Persistent link: https://www.econbiz.de/10004376925
Saved in:
5541
Standardization of marketing-processes as a strategic point in global marketing
Kreutzer, Ralf
-
1986
Persistent link: https://www.econbiz.de/10004779877
Saved in:
5542
Séminaire Sous-Régional sur la Promotion des Exportations par des Femmes Entrepreneurs et Commercantes : Bamako, 29 juillet - 9 août 1985
1985
Persistent link: https://www.econbiz.de/10000789949
Saved in:
5543
Advertising and selling abroad
Eldridge, Francis R.
-
1985
-
Reprint, orig. publ. New York 1930
Persistent link: https://www.econbiz.de/10000695976
Saved in:
5544
Essentials of export marketing
Fitzpatrick, Peter B.
;
Zimmerman, Alan S.
-
1985
Persistent link: https://www.econbiz.de/10000706392
Saved in:
5545
Eficienţa comerţului exterior şi cooperării economice internaţionale
Enescu, Constantin
-
1985
Persistent link: https://www.econbiz.de/10000717873
Saved in:
5546
Marketing to projects in South East Asia : a net work
Jansson, Hans
-
1985
Persistent link: https://www.econbiz.de/10000722238
Saved in:
5547
International marketing
Kirpalani, Vishnu H.
-
1985
-
1. ed.
Persistent link: https://www.econbiz.de/10000684337
Saved in:
5548
Strategic international marketing
Cateora, Philip R.
-
1985
Persistent link: https://www.econbiz.de/10000687103
Saved in:
5549
Export marketing of India's new manufactures
Khanna, Sri Ram
-
1985
Persistent link: https://www.econbiz.de/10000688091
Saved in:
5550
Besonderheiten japanischer Absatz- und Exportstrategien : Studie im Rahmen von Untersuchungen zu kapitalistischen Unternehmensstrategien
Gabler, Ursula
;
Hoppe, Karl-Heinz
;
Welkerling, Karola
-
1985
Persistent link: https://www.econbiz.de/10000690305
Saved in:
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