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  • Search: subject_exact:"Internationale Marktsegmentierung"
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Year of publication
Subject
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Internationale Marktsegmentierung 224 International market segmentation 218 Theorie 65 Theory 64 International marketing 37 Internationales Marketing 37 Market segmentation 30 International market entry 29 Internationaler Markteintritt 29 Marktsegmentierung 29 Internationaler Finanzmarkt 26 Welt 26 World 26 International financial market 24 Schätzung 22 USA 22 United States 21 EU-Staaten 20 Estimation 20 Consumer behaviour 19 EU countries 19 Konsumentenverhalten 19 Preiskonvergenz 16 Price convergence 16 Market integration 15 Marktintegration 15 CAPM 14 International economy 13 Internationale Wirtschaft 13 Kanada 13 Marketing management 13 Marketingmanagement 13 Multinationales Unternehmen 13 Canada 12 Transnational corporation 12 Zwei-Länder-Modell 12 Two-country model 11 Deutschland 10 Globalisierung 10 Globalization 10
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Online availability
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Free 50 Undetermined 25
Type of publication
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Article 145 Book / Working Paper 79
Type of publication (narrower categories)
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Article in journal 111 Aufsatz in Zeitschrift 111 Working Paper 41 Aufsatz im Buch 36 Book section 36 Graue Literatur 36 Non-commercial literature 36 Arbeitspapier 35 Case study 12 Fallstudie 12 Hochschulschrift 7 Thesis 7 Collection of articles of several authors 4 Sammelwerk 4 Mehrbändiges Werk 3 Multi-volume publication 3 Reprint 2 Amtsdruckschrift 1 Bibliografie enthalten 1 Bibliography included 1 Collection of articles written by one author 1 Government document 1 Lehrbuch 1 Sammlung 1 Systematic review 1 Textbook 1 Übersichtsarbeit 1
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Language
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English 195 German 27 French 1 Spanish 1
Author
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Glick, Reuven 8 Bergin, Paul R. 7 Gopinath, Gita 7 Gourinchas, Pierre-Olivier 7 Li, Nicholas 7 Hsieh, Chang-tai 6 Papadopoulos, Nicolas 6 Waldenström, Daniel 5 Ishikawa, Jota 4 Lahiri, Sajal 4 Silva, Peri 4 Başak, Suleyman 3 Croitoru, Benjamin 3 Dahl, Bruce L. 3 Friberg, Richard 3 Herzer, Dierk 3 Knetter, Michael M. 3 Martín Martín, Oscar 3 Martínez-Zarzoso, Inmaculada 3 Ng, Francis 3 Nowak-Lehmann D., Felicitas 3 Swoboda, Bernhard 3 Vollmer, Sebastian 3 Wilson, William W. 3 Brouthers, Lance Eliot 2 Carballo, Jerónimo 2 Cavusgil, S. Tamer 2 Chee-Wooi Hooy 2 Cleveland, Mark 2 Cooper, Ian 2 Craig, C. S. 2 Croux, Christophe 2 Da-Cruz, Patrick 2 De Serres, Alain 2 Diamantopoulos, Adamantios 2 Douglas, Susan P. 2 Errunza, Vihang R. 2 Guasoni, Paolo 2 Hofstede, Frenkel ter 2 Höller, Peter 2
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Institution
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National Bureau of Economic Research 3 Center for Economic Research <Tilburg> 1 Centre for International Economic Studies 1 Ekonomiska forskningsinstitutet <Stockholm> 1 Federal Reserve Bank of San Francisco 1 Institute of Finance and Accounting <London> 1 Melbourne Business School 1 Springer Fachmedien Wiesbaden 1 University of Canterbury / Dept. of Economics and Finance 1
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Published in...
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International marketing review 9 Discussion paper / Centre for Economic Policy Research 5 Journal of international marketing 5 Journal of international economics 4 European journal of marketing : EJM 3 International marketing ; Vol. IV 3 Journal of business research : JBR 3 Journal of euromarketing 3 Journal of international money and finance 3 Journal of strategic marketing 3 NBER Working Paper 3 NBER working paper series 3 SSE EFI working paper series in economics and finance 3 Working paper / National Bureau of Economic Research, Inc. 3 Gesundheitsmegamarkt Indien : Sourcing-, Produktions- und Vermarktungsstrategien 2 International marketing ; Vol. 2 2 Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt] 2 Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association 2 Journal of banking & finance 2 Journal of financial and quantitative analysis : JFQA 2 Journal of international business studies : JIBS ; an official journal of the Academy of International Business 2 Journal of vacation marketing : an international journal 2 Journal of world business : JWB 2 The Korean economic review 2 The review of financial studies 2 Tourism management : research, policies, practice 2 Working paper 2 A research agenda for digital transformation : multidisciplinary perspectives 1 ADBI Working Paper 1 ADBI Working Paper 417 1 Advances in Pacific Basin business, economics, and finance 1 Africa journal of management 1 Agribusiness & food : Wissenschaftsbibliothek 1 Akzente 1 Annales d'économie et de statistique 1 Are you ready? : preparing for international operations 1 Asia Pacific business review 1 BOFIT discussion papers 1 Business history 1 CORE discussion paper : DP 1
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Source
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ECONIS (ZBW) 218 EconStor 6
Showing 1 - 10 of 224
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The Segmentation of International Markets : Evidence from the Economist
Knetter, Michael M. - 2022
This paper studies the behavior of newsstand prices for The Economist magazine in eight markets. Substantial variations in markups across markets are related to exchange rate fluctuations. Some of this variation can be traced to menu costs. However, much of the variation appears to result from...
Persistent link: https://www.econbiz.de/10014158555
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Data analysis for digital transformation : the example of willingness to share personal information
Schumacher, Christopher; Eggers, Felix; Verhoef, Peter C.; … - In: A research agenda for digital transformation : …, (pp. 281-326). 2024
Persistent link: https://www.econbiz.de/10015081100
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Tradability, Productivity, and Understanding International Economic Integration
Bergin, Paul R.; Glick, Reuven - 2021
This paper develops a two-country macro model with endogenous tradability to study features of international economic integration. Recent episodes of integration in Europe and North America suggest some surprising observations: while quantities of trade have increased significantly, especially...
Persistent link: https://www.econbiz.de/10013232760
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Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon; Al-Azri, Hamed; Alfarhan, Usamah F.; … - In: Review of international business and strategy 32 (2022) 3, pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
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Consumer cosmopolitanism in international marketing research : a systematic review and future research agenda
Makrides, Anna; Kvasova, Olga; Thrassou, Alkis; … - In: International marketing review 39 (2022) 5, pp. 1151-1181
Persistent link: https://www.econbiz.de/10013455459
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Asset Prices in Segmented and Integrated Markets
Guasoni, Paolo - 2018
This paper evaluates the effect of market integration on prices and welfare, in a model where two Lucas trees grow in separate regions with similar investors. We find equilibrium asset price dynamics and welfare both in segmentation, when each region holds its own asset and consumes its...
Persistent link: https://www.econbiz.de/10012919749
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Asset Prices in Segmented and Integrated Markets
Guasoni, Paolo - 2018
This paper evaluates the effect of market integration on prices and welfare, in a model where two Lucas trees grow in separate regions with similar investors. We find equilibrium asset price dynamics and welfare both in segmentation, when each region holds its own asset and consumes its...
Persistent link: https://www.econbiz.de/10012924956
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How is liquidity priced in global markets?
Chaieb, Ines; Errunza, Vihang R.; Langlois, Hugues - In: The review of financial studies 34 (2021) 9, pp. 4216-4268
Persistent link: https://www.econbiz.de/10012621495
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Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international marketing 29 (2021) 4, pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
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Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda, Sergej von; Shainesh, G.; Hillebrand, Christina Maria - In: Journal of international marketing 29 (2021) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
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