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Internet marketing
11
Online-Marketing
11
Marketing management
3
Marketingmanagement
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Mobile Business
3
Mobile business
3
Social Web
3
Social web
3
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Caudill, Jason G.
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Chhabra, Deepak
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Jones, Susan K.
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Karakaya, Fahri
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Karlajuoto, Heikki
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Lehto, Heikki
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Leppäniemi, Matti
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Mannix, Richard
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Murphy, Jamie
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Pousttchi, Kay
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Quente, Christopher
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Sirkeci, Ibrahim
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Vatanparast, Ramin
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E-marketing ; Vol. 3
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
SpringerLink / BĂĽcher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Information systems research : ISR
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
44
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ECONIS (ZBW)
11
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1
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karlajuoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
-
2012
Persistent link: https://www.econbiz.de/10009575073
Saved in:
2
Segmentation challenges posed by 'transnationals' in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
-
2012
Persistent link: https://www.econbiz.de/10009575084
Saved in:
3
Business-to-Consumers eCommerce : how companies use the Internet in marketing products and services to consumers
Karakaya, Fahri
-
2012
Persistent link: https://www.econbiz.de/10009575087
Saved in:
4
Mobile marketing management : marketing objectives, types and implementation techniques
Pousttchi, Kay
;
Wiedemann, Dietmar G.
-
2012
Persistent link: https://www.econbiz.de/10009575095
Saved in:
5
Management of world heritage sites : an integrated sustainable marketing approach
Chhabra, Deepak
-
2012
Persistent link: https://www.econbiz.de/10009575101
Saved in:
6
From e-commerce to v-commerce
Jones, Susan K.
-
2012
Persistent link: https://www.econbiz.de/10009575968
Saved in:
7
Social computing and the New Market : how social computing is driving market competition
Caudill, Jason G.
-
2012
Persistent link: https://www.econbiz.de/10009575969
Saved in:
8
The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
-
2012
Persistent link: https://www.econbiz.de/10009575978
Saved in:
9
Brand driven mobile marketing : 5 theses for today and tomorrow
Quente, Christopher
-
2012
Persistent link: https://www.econbiz.de/10009575985
Saved in:
10
Moral guidelines for marketing good corporate conduct online
Stoll, Mary Lyn
-
2012
Persistent link: https://www.econbiz.de/10009575994
Saved in:
11
Theories behind mobile marketing research
Vatanparast, Ramin
-
2012
Persistent link: https://www.econbiz.de/10009575995
Saved in:
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