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subject:"Beziehungsmarketing"
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Search: subject_exact:"Körperpflegemittelindustrie"
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Beziehungsmarketing
Kosmetikindustrie
153
Cosmetics industry
138
Deutschland
37
Germany
35
Kosmetik
22
Cosmetics
21
USA
16
United States
15
Beiersdorf AG
12
Brand management
12
Business history
12
Markenführung
12
Unternehmensgeschichte
12
Multinationales Unternehmen
11
Transnational corporation
11
Consumer behaviour
10
Konsumentenverhalten
10
Brasilien
9
Brazil
9
France
9
Frankreich
9
Marketing management
9
Marketingmanagement
9
Strategic management
9
Strategisches Management
9
International marketing
8
Internationales Marketing
8
Oréal
7
Parfüm
7
Theorie
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Perfume
6
Theory
6
Welt
6
World
6
Advertising planning
5
Brand image
5
Direct marketing
5
Direktmarketing
5
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German
2
English
2
Author
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Mattmüller, Roland
2
Brodie, Roderick J.
1
Cretu, Anca E.
1
Tournois, Laurent
1
Published in...
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Gabler Lehrbuch
1
Gabler-Lehrbuch
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business strategy
1
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ECONIS (ZBW)
4
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1
Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
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2
The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 230-240
Persistent link: https://www.econbiz.de/10003432087
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3
Integrativ-prozessuales Marketing : eine Einführung ; mit durchgehender Schwarzkopf & Henkel-Fallstudie
Mattmüller, Roland
-
2004
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002127196
Saved in:
4
Integrativ-prozessuales Marketing : eine Einführung ; mit durchgehender Schwarzkopf &-Henkel-Fallstudie
Mattmüller, Roland
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459425
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