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subject:"Internationales Marketing"
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Search: subject_exact:"Körperpflegemittelindustrie"
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Internationales Marketing
Kosmetikindustrie
153
Cosmetics industry
138
Deutschland
37
Germany
35
Kosmetik
22
Cosmetics
21
USA
16
United States
15
Beiersdorf AG
12
Brand management
12
Business history
12
Markenführung
12
Unternehmensgeschichte
12
Multinationales Unternehmen
11
Transnational corporation
11
Consumer behaviour
10
Konsumentenverhalten
10
Brasilien
9
Brazil
9
France
9
Frankreich
9
Marketing management
9
Marketingmanagement
9
Strategic management
9
Strategisches Management
9
International marketing
8
Oréal
7
Parfüm
7
Theorie
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Perfume
6
Theory
6
Welt
6
World
6
Advertising planning
5
Brand image
5
Direct marketing
5
Direktmarketing
5
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Article
8
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Aufsatz im Buch
6
Book section
6
Case study
6
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6
Article in journal
2
Aufsatz in Zeitschrift
2
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English
6
German
2
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Brexendorf, Tim Oliver
1
Enke, Margit
1
Frerichs, Jens
1
Geigenmüller, Anja
1
Jones, Geoffrey
1
Lazrak, Kaoutar
1
McGregor, Lyn
1
Potocki, James
1
Raman, Anand P.
1
Schmidt, Ulrich
1
Tolstikova, Natalia
1
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Case studies in Asian management
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Harvard business review : HBR
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Marketing management : a cultural perspective
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing through minefields
1
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ECONIS (ZBW)
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1
Shiseido in China : when politics interferes with business
Lazrak, Kaoutar
- In:
Case studies in Asian management
,
(pp. 67-84)
.
2014
Persistent link: https://www.econbiz.de/10010235395
Saved in:
2
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
Saved in:
3
Dove in Russia : the role of culture in advertising success
Tolstikova, Natalia
- In:
Marketing management : a cultural perspective
,
(pp. 78-92)
.
2012
Persistent link: https://www.econbiz.de/10009507179
Saved in:
4
International brand management : the example of Nivea in Russia
Geigenmüller, Anja
;
Enke, Margit
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 479-492)
.
2011
Persistent link: https://www.econbiz.de/10009307554
Saved in:
5
Eine Kosmetikmarke in Vietnam : das Beispiel NIVEA
Frerichs, Jens
;
Brexendorf, Tim Oliver
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
3
,
pp. 46-51
Persistent link: https://www.econbiz.de/10003844457
Saved in:
6
Gemeinsame Wchstumsmöglichkeiten von Industrie und Handel in CEE
Schmidt, Ulrich
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 84-94)
.
2008
Persistent link: https://www.econbiz.de/10003725927
Saved in:
7
The global brand face-off
Raman, Anand P.
- In:
Marketing through minefields
,
(pp. 91-120)
.
2008
Persistent link: https://www.econbiz.de/10003813884
Saved in:
8
Hide 'n' seek : driving disruption in skincare
McGregor, Lyn
;
Potocki, James
- In:
Market research best practice : 30 visions for the …
,
(pp. 539-552)
.
2007
Persistent link: https://www.econbiz.de/10003551957
Saved in:
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