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~isPartOf:"International marketing in the fast changing world"
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Brand image
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Consumer motivation
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International marketing
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Internationales Marketing
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Kaufmotiv
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Markenimage
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Asian
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Asiatisch
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International marketing in the fast changing world
Journal of retailing and consumer services
21
Psychology & marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
The journal of consumer marketing
10
International journal of retail & distribution management
8
Journal of business research : JBR
8
European journal of marketing : EJM
6
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
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Research
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection
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Journal of Islamic marketing : JIMA
4
Journal of internet commerce
4
Journal of travel and tourism marketing
4
Tourism management : research, policies, practice
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Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
4
CUDARE working papers
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International journal of advertising : the quarterly review of marketing communications
3
International journal of wine business research : IJWBR
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
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Journal of marketing theory and practice
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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Business Analytics
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Central European business review : CEBR
2
Challenges for the trade of Central and Southeast Europe
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Conference proceedings trends in business communication 2016
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Customer Experience : Forum Dienstleistungsmanagement
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ERIM report series research in management
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Focus Dienstleistungsmarketing
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Forschungsgruppe Konsum und Verhalten
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on retailer-consumer relationship development
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International journal of sport management and marketing : IJSMM
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International marketing review
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Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
2
Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Naseem, Nayyer
;
Verma, Swati
;
Yaprak, Attila
- In:
International marketing in the fast changing world
,
(pp. 255-288)
.
2015
Persistent link: https://www.econbiz.de/10011416219
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