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Journal of marketing
Journal of retailing and consumer services
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Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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International journal of retail & distribution management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of Islamic marketing : JIMA
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International journal of advertising : the quarterly review of marketing communications
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on retailer-consumer relationship development
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International journal of sport management and marketing : IJSMM
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International marketing in the fast changing world
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An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts
Laran, Juliano
;
Tsiros, Michael
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10009717165
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2
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
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