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The journal of consumer marketing
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Measuring psychographics to assess purchase intention and willingness to pay
Barber, Nelson
;
Kuo, Pei-jou
;
Bishop, Melissa
;
Goodman, …
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 280-292
Persistent link: https://www.econbiz.de/10009582068
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