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isPartOf:"The international journal of bank marketing : IJBM"
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The international journal of bank marketing : IJBM
Industrial marketing management : the international journal for industrial and high-tech firms
52
The journal of business & industrial marketing
15
SpringerLink / Bücher
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Handbook of strategic account management : a comprehensive resource
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Gabler Edition Wissenschaft
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The journal of personal selling & sales management : JPSSM
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Thexis / Fachbericht für Marketing
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Fixed revenue accounting : a new management accounting framework
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jbm - Journal of Business Market Management
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Journal of business research : JBR
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Journal of business-to-business marketing
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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European journal of marketing : EJM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Publikation der Swiss Banking School, Zürich
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ECONIS (ZBW)
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1
A relational classification of online banking customers
Rajaobelina, Lova
;
Brun, Isabelle
;
Toufaily, Élissar
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009733565
Saved in:
2
Adopters and non-adopters of internet banking : a segmentation study
Patsiotis, Athanasios G.
;
Hughes, Tim
;
Webber, Don J.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10009510583
Saved in:
3
Trust-based segmentation : preliminary evidence from technology-enabled bank channels
Dimitriadis, Sergios
;
Kouremenos, Athanasios
;
Kyrezis, …
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
1
,
pp. 5-31
Persistent link: https://www.econbiz.de/10009007232
Saved in:
4
An analysis of students' knowledge and choice criteria in retail bank selection in sub-Saharan Africa : the case of Ghana
Narteh, Bedman
;
Owusu-Frimpong, Nana
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
5
,
pp. 373-397
Persistent link: https://www.econbiz.de/10009295803
Saved in:
5
Hybrid segmentation of internet banking users
Zuccaro, Cataldo
;
Savard, Martin
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
6
,
pp. 448-464
Persistent link: https://www.econbiz.de/10008738410
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