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  • Search: subject_exact:"Key-Account Management"
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Year of publication
Subject
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Key account management 432 Key-Account-Management 421 Kundengruppenmanagement 216 Relationship marketing 120 Beziehungsmarketing 119 Lieferantenmanagement 116 Supplier relationship management 116 Theorie 64 Theory 63 Deutschland 58 Germany 52 Strategisches Management 46 Strategic management 41 B-to-B-Marketing 38 Business-to-business marketing 37 Multinationales Unternehmen 37 Transnational corporation 34 Accounting 33 Rechnungswesen 33 Verkauf 32 Kundenwert 31 Selling 30 Customer value 29 Vertrieb 28 Physical distribution 26 Internationales Marketing 24 Marketing management 23 Marketingmanagement 23 Erfolgsfaktor 22 Marketing 21 Kundenmanagement 19 Success factor 19 USA 18 Consumer behaviour 17 Konsumentenverhalten 17 Kundenanalyse 17 Salespeople 17 United States 17 Verkaufspersonal 17 Customer analysis 15
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Online availability
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Undetermined 108 Free 45 CC license 2
Type of publication
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Book / Working Paper 317 Article 272
Type of publication (narrower categories)
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Article in journal 176 Aufsatz in Zeitschrift 176 Aufsatz im Buch 72 Book section 72 Hochschulschrift 69 Thesis 53 Graue Literatur 31 Non-commercial literature 31 Ratgeber 25 Dissertation u.a. Prüfungsschriften 23 Guidebook 22 Case study 19 Fallstudie 19 Working Paper 18 Arbeitspapier 17 Collection of articles of several authors 17 Sammelwerk 17 Bibliografie enthalten 14 Bibliography included 14 Aufsatzsammlung 13 Lehrbuch 8 research-article 7 Article 5 Textbook 5 Conference paper 4 Handbook 4 Handbuch 4 Konferenzbeitrag 4 Collection of articles written by one author 2 Conference proceedings 2 Konferenzschrift 2 Reprint 2 Sammlung 2 case-report 2 Accompanied by computer file 1 Company information 1 Einführung 1 Elektronischer Datenträger als Beilage 1 Firmeninformation 1 Forschungsbericht 1
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Language
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English 332 German 236 Undetermined 24 Multiple languages 1
Author
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Zupancic, Dirk 22 Ivens, Björn Sven 20 Belz, Christian 18 Pardo, Catherine 17 Senn, Christoph 15 Cheverton, Peter 13 Müllner, Markus 13 Sieck, Hartmut 12 Homburg, Christian 11 Tzempelikos, Nektarios 11 Jensen, Ove 10 Sidow, Hans D. 9 Yip, George S. 9 Gounaris, Spiros 8 Wilson, Kevin 8 Woodburn, Diana 8 Biesel, Hartmut H. 7 Niersbach, Barbara 7 Ryals, Lynette J. 7 Salojärvi, Hanna 7 Schlüter, Andrea 7 McDonald, Malcolm 6 Storbacka, Kaj 6 Ebert, Heinz J. 5 Lacoste, Sylvie 5 Rogers, Beth 5 Wengler, Stefan 5 Capon, Noel 4 Davies, Iain A. 4 Dekker, David J. 4 Guenzi, Paolo 4 Guesalaga, Rodrigo 4 Heinrich, Stephan 4 Kleinaltenkamp, Michael 4 Lenney, Peter 4 Marcos Cuevas, Javier 4 Nätti, Satu 4 Ojasalo, Jukka 4 Richards, Keith A. 4 Ryals, Lynette 4
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Institution
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Books on Demand GmbH <Norderstedt> 4 Verlag Franz Vahlen 4 Dr. Rainer Hampp <Firma> 2 Svenska Handelshögskolan <Helsinki> 2 Wiley-VCH 2 Apotheken-Management-Kongress <1, 1988, Mannheim> 1 Department of Economics, School of Business Management 1 FOM-Hochschule für Oekonomie & Management 1 Ferd. Schulze GmbH und Co. <Mannheim> 1 Gesellschaft für Innovatives Marketing 1 Harvard Graduate School of Business Administration 1 Hochschule Sankt Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften / Forschungsinstitut für Absatz und Handel 1 Instituto Universitario de Estudios e Desenvolvemento de Galicia (IDEGA), Universidade de Santiago de Compostela 1 Marketing-Trendshop <1996, Duisburg> 1 Otto-Friedrich-Universität Bamberg 1 Springer Fachmedien Wiesbaden 1 Springer-Verlag GmbH 1 Strategic Account Management Association 1 Transfer-Workshop Sales Management Excellence <1, 2013, Essen> 1 Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft 1 Verlag Dr. Kovač 1 Wissenschaftliche Gesellschaft für Innovatives Marketing 1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 58 The journal of business & industrial marketing 19 Handbook of strategic account management : a comprehensive resource 16 SpringerLink / Bücher 14 Gabler Edition Wissenschaft 7 The journal of personal selling & sales management : JPSSM 7 Thexis / Fachbericht für Marketing 7 Fixed revenue accounting : a new management accounting framework 6 Journal of business research : JBR 5 Schriften zum innovativen Marketing 5 The international journal of bank marketing : IJBM 5 jbm - Journal of Business Market Management 5 Journal of business-to-business marketing 4 Journal of strategic marketing 4 Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing 3 Berichte zum Generic-Management 3 European journal of marketing : EJM 3 Handbook of business-to-business marketing 3 Harvard-Business-Manager : das Wissen der Besten 3 Journal of Business & Industrial Marketing 3 Journal of business market management : JBM 3 Journal of business strategy 3 Marketing science 3 Meddelanden från Svenska Handelshögskolan 3 Publikation der Swiss Banking School, Zürich 3 Reihe: Versicherungswirtschaft 3 Schriften zu Marketing und Management 3 Springer eBook Collection 3 Controlling 2 Der Verkaufsberater 2 Discussion paper / Tinbergen Institute 2 Duisburger betriebswirtschaftliche Schriften 2 EBL-Schweitzer 2 European Journal of Marketing 2 European retail research 2 Europäische Hochschulschriften / 5 2 Hamburger Schriften zur Marketingforschung 2 Harvard business review : HBR 2 Hochschulschriften zur Betriebswirtschaftslehre 2 Integriertes Key-Account-Management 2
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Source
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ECONIS (ZBW) 484 USB Cologne (EcoSocSci) 83 Other ZBW resources 9 EconStor 6 RePEc 6 BASE 1
Showing 1 - 10 of 589
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Business without management : MacIntyrean accounting, management, and practice-led business
West, Andrew - In: Business ethics quarterly : the journal of the Society … 35 (2025) 1, pp. 54-83
Alasdair MacIntyre's critique of managerial capitalism is well known, with some arguing that MacIntyrean thought is antithetical to contemporary capitalist business. Nevertheless, substantial efforts have been taken to demonstrate how different business activities constitute MacIntyrean...
Persistent link: https://www.econbiz.de/10015376380
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The influence of key account management on competitive advantage and firm performance : a dynamic capability approach
Fakhreddin, Farbod; Foroudi, Pantea; Kooli, Kaouther - In: Industrial marketing management : the international … 124 (2025), pp. 266-286
Persistent link: https://www.econbiz.de/10015173342
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Challenges of the digital landscape : An investigation into the influence of technology and information systems on financial performance of B2B key account managers
Silva, Pedro Mendonça - In: Industrial marketing management : the international … 129 (2025), pp. 117-133
Persistent link: https://www.econbiz.de/10015455019
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Transitioning to artificial intelligence-based key account management : a critical assessment
Prior, Daniel; Marcos Cuevas, Javier - In: Industrial marketing management : the international … 126 (2025), pp. 72-84
Persistent link: https://www.econbiz.de/10015395443
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Key account managers and customer experience : a service ecosystem approach
Schmitt, Laurianne; Klein, Michel; Lussier, Bruno - In: Industrial marketing management : the international … 126 (2025), pp. 118-130
Persistent link: https://www.econbiz.de/10015395444
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Multilevel value co-creation within key accounts
Ranjan, Kumar Rakesh; Friend, Scott B.; Malshe, Avinash - In: Journal of service research 28 (2025) 2, pp. 296-317
Persistent link: https://www.econbiz.de/10015386790
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Towards an integration of corporate foresight in key account management
Lautenschlager, Christian; Tzempelikos, Nektarios - In: Industrial marketing management : the international … 120 (2024), pp. 90-99
Persistent link: https://www.econbiz.de/10015116904
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"The more we share, the more we have"? : analyses of knowledge sharing by key account managers
Peters, Leonore D. K. - In: Industrial marketing management : the international … 120 (2024), pp. 100-114
Persistent link: https://www.econbiz.de/10015116914
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Toward financial optimization : assessing the influence of budget process on effective accounting management
Nguyen Thi Thanh Thao - In: Management dynamics in the knowledge economy 12 (2024) 2/44, pp. 116-132
Persistent link: https://www.econbiz.de/10014584143
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Cross-cultural determinants of global account management : findings from B2B services
Lautenschlager, Christian; Tzempelikos, Nektarios; … - In: Industrial marketing management : the international … 123 (2024), pp. 358-371
Persistent link: https://www.econbiz.de/10015168482
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