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~person:"Allenby, Greg M."
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Allenby, Greg M.
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Handbook of pricing research in marketing
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Measurement of own- and cross-price effects
Liu, Qing
;
Otter, Thomas
;
Allenby, Greg M.
- In:
Handbook of pricing research in marketing
,
(pp. 61-75)
.
2009
Persistent link: https://www.econbiz.de/10003819666
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