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~person:"Bauer, Hans H."
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Bauer, Hans H.
Reinhart, Carmen M.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Konsumententypologisierung im elektronischen Handel : eine interkulturelle Untersuchung
Bauer, Hans H.
;
Neumann, Marcus M.
;
Hoffmann, Yasmin
-
2003
Persistent link: https://www.econbiz.de/10001825917
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Nutzen und Probleme des Lifestyle-Konzepts für das Business-to-Consumer-Marketing
Bauer, Hans H.
;
Sauer, Nicola E.
;
Müller, Verena
-
2003
Persistent link: https://www.econbiz.de/10001790188
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