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person:"Chikweche, Tendai"
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5
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Low income
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Niedrigeinkommen
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Simbabwe
4
Zimbabwe
4
Brand management
2
Markenführung
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Marketingmanagement
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branding
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Chikweche, Tendai
Wiedmann, Klaus-Peter
12
Hanna, Rema
10
Herstatt, Cornelius
10
Olken, Benjamin A.
10
Hudders, Liselot
9
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Thuysbaert, Bram
8
Buijzen, Moniek
7
Kohlbacher, Florian
7
Pompe, Hans-Georg
7
Shankar, Avi
7
Tröndle, Martin
7
Banerjee, Abhijit V.
6
Bauer, Hans H.
6
Bruhn, Manfred
6
Karlan, Dean
6
Kremmel, Dietmar
6
Rozendaal, Esther
6
Walter, Benjamin von
6
Cauberghe, Veroline
5
Cova, Bernard
5
De Jans, Steffi
5
Drees, Norbert
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
Hennigs, Nadine
5
Muthers, Helmut
5
Puntoni, Stefano
5
Reijmersdal, Eva A. van
5
Robinson, Jonathan
5
Schertler, Walter
5
Stroud, Dick
5
Wenzel, Eike
5
Zhang, Jianqiang
5
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Journal of global marketing
1
Journal of international consumer marketing
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
5
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1
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
2
Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
Saved in:
3
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Saved in:
4
Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
Saved in:
5
Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
Saved in:
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