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subject:"Media usage"
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Search: subject_exact:"Korrespondenzanalyse"
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Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell
;
Wang, Pengyuan
;
Bradlow, Eric T.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
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2
Investigating directionality for a media consumption construct : establishing the utility of confirmatory vanishing tetrad analysis
Wilson, B. Kemp
;
Vocino, Andrea
;
Adam, Stewart
;
Stella, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10008905966
Saved in:
3
An implementation of correspondence analysis in R and its application in the analysis of web usage
Nenadić, Oleg
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003440657
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