//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kosmetikindustrie"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kosmetikindustrie
84
Cosmetics industry
83
Deutschland
17
Germany
17
Multinationales Unternehmen
11
Transnational corporation
11
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Brasilien
8
Brazil
8
International marketing
8
Internationales Marketing
8
USA
8
United States
8
Beiersdorf AG
7
Marketing management
7
Marketingmanagement
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Cosmetics
5
France
5
Frankreich
5
International market entry
5
Internationaler Markteintritt
5
Kosmetik
5
Oréal
5
Advertising planning
4
Cross-cultural management
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Interkulturelles Management
4
Lieferkette
4
Organisatorischer Wandel
4
Organizational change
4
Strategic management
4
Strategisches Management
4
Supply chain
4
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
Book / Working Paper
59
Journal
14
Type of publication (narrower categories)
All
Aufsatz im Buch
44
Book section
44
Article in journal
40
Aufsatz in Zeitschrift
40
Case study
22
Fallstudie
22
Conference paper
2
Konferenzbeitrag
2
Biografie
1
Biography
1
Hochschulschrift
1
Interview
1
more ...
less ...
Language
All
English
59
German
24
French
1
Author
All
Jones, Geoffrey
3
Doz, Yves L.
2
Hong, Hae-jung
2
Nohria, Nitin
2
Abílio, Ludmila Costhek
1
Ammann, Karin
1
Anand, Roshni
1
Ansorge, Peter C.
1
Antioco, Michael
1
Aoussat, Améziane
1
Aravindakshan, Ashwin
1
Baetge, Jörg
1
Bahrami, Kourosh
1
Barraquier, Anne
1
Basso, Leonardo F. C.
1
Bauer, Tino
1
Besier, Susanna
1
Bissell, Kimberly
1
Boehe, Dirk Michael
1
Brexendorf, Tim Oliver
1
Brinkmann, Mara
1
Brodie, Roderick J.
1
Bröring, Stefanie
1
Camargo Leal, Carla
1
Carneiro, Jorge Manoel Teixeira
1
Carvalho, Nelson
1
Cavallo, Guiseppe
1
Cha, Helen
1
Cheong, Huey Fen
1
Chieffo, Laura
1
Clausen, Thomas
1
Cline, Polly
1
Cretu, Anca E.
1
Curran, Clive-Steven
1
Daniels, John Day
1
Diller, Hermann
1
Dornelas, Bettysa
1
Duggal, Ekta
1
Düster, Harald
1
Enke, Margit
1
more ...
less ...
Published in...
All
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
Brands with a conscience : how to build a successful and responsible brand
2
Multinationals in Latin America : case studies
2
An introduction to industrial service design
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
British journal of management : BJM
1
CSR in Rheinland-Pfalz : nachhaltige Entwicklung aus Sicht von Wirtschaft, Wissenschaft, Politik und Zivilgesellschaft
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Case studies in Asian management
1
Corporate social responsibility : a case study approach
1
Die Industrie neu erfinden? : innovative Geschäftsmodelle ; Referate, Beiträge, Umfrage
1
Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Driving transformative change in e-business through applied intelligence and emerging technologies
1
Enterprise & society : the international journal of business history
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fostering global entrepreneurship through business model innovation
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business and organizational excellence : a review of research & best practices
1
Global corporate citizenship
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Integrated reporting : a new accounting disclosure
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of management concepts and philosophy : IJMCP
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of product development : IJPD
1
International journal of quality & reliability management
1
International journal of value chain management : IJVCM
1
Jahrbuch für Wirtschaftsgeschichte
1
Journal of advertising research
1
Journal of business strategy
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing research : JMR
1
Kundenintegration & Customer Empowerment
1
Kybernetik und Wissensgesellschaft : Wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 26. und 27. September 2002 in Stuttgart
1
more ...
less ...
Source
All
ECONIS (ZBW)
84
Showing
1
-
50
of
84
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Green marketing as a business model innovation for Mexican cosmetics startups
Thiebaut, Renata
;
Miranda, Alexa Frias
- In:
Fostering global entrepreneurship through business …
,
(pp. 134-183)
.
2024
Persistent link: https://www.econbiz.de/10014470473
Saved in:
2
From skin whitening to skin brightening and, now, skin glowing : how L'Oréal sustains its skincare line from colourism and genderism to racism and classism
Cheong, Huey Fen
;
Surinderpal Kaur
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 547-562)
.
2022
Persistent link: https://www.econbiz.de/10013463751
Saved in:
3
The impact of the COVID-19 pandemic on B2C e-business and the challenges to Bonjour Holdings Limited
So, Stuart
- In:
Driving transformative change in e-business through …
,
(pp. 58-73)
.
2022
Persistent link: https://www.econbiz.de/10013384550
Saved in:
4
Examining country of origin effect among Lebanese consumers : a study in the cosmetics industry
Zbib, Imad
;
Ghaddar, Reem
;
Samarji, Ahmad
;
Wahbi, Marwan
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012483610
Saved in:
5
Nachhaltige Netzwerkarbeit der Sebapharma GmbH & Co. KG
Düster, Harald
;
Wiederhold, Laura
- In:
CSR in Rheinland-Pfalz : nachhaltige Entwicklung aus …
,
(pp. 331-343)
.
2020
Persistent link: https://www.econbiz.de/10012200945
Saved in:
6
Mut ist wieder in
Rousseau, Manuela
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
),
pp. 26-27
Persistent link: https://www.econbiz.de/10012152574
Saved in:
7
Analysis of makeup product reviews using the LDA-based topic modeling method (case study: cushion Pixy Make It Glow)
Lukman, N. A.
;
Trianasari, N.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 99-104)
.
2020
Persistent link: https://www.econbiz.de/10012259368
Saved in:
8
How service design thinking empowers the evolution of corporate human resources
Oosterom, Arne van
;
Steckiw, Michal
;
Martini, Adolfo
- In:
An introduction to industrial service design
,
(pp. 97-101)
.
2017
Persistent link: https://www.econbiz.de/10011582221
Saved in:
9
Natura - the international expansion of Brazilian cosmetics leader Natura : in search of a European scent
Dornelas, Bettysa
;
Esteves, Felipe
;
Carneiro, Jorge …
- In:
The challenge of BRIC multinationals
,
(pp. 317-347)
.
2017
Persistent link: https://www.econbiz.de/10011583731
Saved in:
10
Green marketing : a new prospect in the cosmetics industry
Ramli, Nur Suhaili
- In:
Sustainable entrepreneurship and investments in the …
,
(pp. 200-230)
.
2017
Persistent link: https://www.econbiz.de/10011637877
Saved in:
11
Value Co-Creation needs Customer Readiness : Innovation durch Kundenintegration in den Wertschöpfungsprozess am Beispiel des Geschäftsmodells zur Individualisierung von Pflegekosme...
Schlangen, Kareen
;
Feistkorn, Carolin
;
Menzel, Larissa
- In:
Kundenintegration & Customer Empowerment
,
(pp. 79-90)
.
2017
Persistent link: https://www.econbiz.de/10011706704
Saved in:
12
Lizenz- und Gestattungsproduktion westdeutscher Unternehmen in der ČSSR und der DDR
Szobi, Pavel
- In:
Jahrbuch für Wirtschaftsgeschichte
58
(
2017
)
2
,
pp. 467-487
Persistent link: https://www.econbiz.de/10011944828
Saved in:
13
Integrated report: the cases of Itaú Unibanco Holding S/A and of Natura Cosméticos S/A
Filho, Ricardino
;
Carvalho, Nelson
- In:
Integrated reporting : a new accounting disclosure
,
(pp. 117-138)
.
2016
Persistent link: https://www.econbiz.de/10011528835
Saved in:
14
Grooming market in India : concept, instrumentality, outcomes, and marketing
Verma, Harsh V.
;
Duggal, Ekta
- In:
Managerial strategies and practice in the Asian …
,
(pp. 82-106)
.
2016
Persistent link: https://www.econbiz.de/10011473709
Saved in:
15
Healthy business : Dr Hauschka
Stepputtis, Brigitte
- In:
Brands with a conscience : how to build a successful …
,
(pp. 49-63)
.
2016
Persistent link: https://www.econbiz.de/10011572225
Saved in:
16
Alqvimia: the energy that will save the world
Cavallo, Guiseppe
- In:
Brands with a conscience : how to build a successful …
,
(pp. 64-67)
.
2016
Persistent link: https://www.econbiz.de/10011572226
Saved in:
17
Oriflame CIS : the successful evolution of a regional subsidiary's mandate
Gurkov, Igorʹ B.
- In:
Global business and organizational excellence : a …
35
(
2015/2016
)
4
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011484243
Saved in:
18
Generational perceptions of pro-environmental packaging advantages : a case study of the packaging innovation of "compressed" deodorants in Germany
Besier, Susanna
- In:
Umweltwirtschaftsforum : uwf ; die …
23
(
2015
)
4
,
pp. 315-321
Persistent link: https://www.econbiz.de/10011534705
Saved in:
19
CSR-Politik in der Pflegeproduktbranche : ein Erfolgsbeispiel
Brinkmann, Mara
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 161-179)
.
2015
Persistent link: https://www.econbiz.de/10011290674
Saved in:
20
The effects of social media-based brand communities on brand loyalty and brand equity : case study - cinere company
Khanlari, Amir
;
Rezaei, Faezeh
;
Mira, Abolghasem
- In:
Strategic customer relationship management in the age …
,
(pp. 216-243)
.
2015
Persistent link: https://www.econbiz.de/10011399345
Saved in:
21
Der Auszubildende als Fachkraft der Zukunft : ein Kooperationsprojekt von L'Oréal Professionelle Produkte und dem Zentralverband des Deutschen Friseurhandwerks zur Gewinnung von Au...
Grote, Andrea
;
Lehmann, Kerstin
;
Moch, Violetta
- In:
Rekrutierung in einer zukunftsorientierten Arbeitswelt …
,
(pp. 105-118)
.
2015
Persistent link: https://www.econbiz.de/10010433182
Saved in:
22
Beauty competition in Central America : Zermat vs Avon
Daniels, John Day
;
Ganitsky, Joseph
- In:
Multinationals in Latin America : case studies
,
(pp. 20-33)
.
2014
Persistent link: https://www.econbiz.de/10011707214
Saved in:
23
Natura and the development of a sustainable supply chain in the Amazon region
Boehe, Dirk Michael
;
Pongeluppe, Leandro Simões
; …
- In:
Multinationals in Latin America : case studies
,
(pp. 49-71)
.
2014
Persistent link: https://www.econbiz.de/10011707248
Saved in:
24
Shiseido in China : when politics interferes with business
Lazrak, Kaoutar
- In:
Case studies in Asian management
,
(pp. 67-84)
.
2014
Persistent link: https://www.econbiz.de/10010235395
Saved in:
25
China : celebrity endorsement within the Chinese beauty industry ; views from Beijing's female consumers
McPherson, Mark
;
Li, Xiang
- In:
Marketing management in Asia
,
(pp. 33-50)
.
2013
Persistent link: https://www.econbiz.de/10009659660
Saved in:
26
Kulturelle Vielfalt als Strategie
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
8
,
pp. 38-45
Persistent link: https://www.econbiz.de/10009767359
Saved in:
27
L'Oréal masters multiculturalism
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 114-119
Persistent link: https://www.econbiz.de/10009773857
Saved in:
28
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
29
Order processing planning in SME product care and cosmetics sector
Olarte Ramos, Leidy Yamile
;
Vanegas Escamilla, Egdda …
- In:
Sustainability and collaboration in supply chain …
,
(pp. 263-274)
.
2013
Persistent link: https://www.econbiz.de/10010128242
Saved in:
30
Exploring the relationship between emotional intelligence and salesperson creativity
Lassk, Felicia G.
;
Shepherd, C. David
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009717211
Saved in:
31
Stake management in men's online cosmetics testimonials
Hall, Matthew
;
Gough, Brendan
;
Seymour-Smith, Sarah
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10009728507
Saved in:
32
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
33
Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
Saved in:
34
Fighting a government threat
Gino, Francesca
- In:
Harvard business review : HBR
91
(
2013
)
3
,
pp. 123-125
Persistent link: https://www.econbiz.de/10009724061
Saved in:
35
Making up exploitation: direct selling, cosmetics and forms of precarious labour in modern Brazil
Abílio, Ludmila Costhek
- In:
International journal of management concepts and …
6
(
2012
)
1/2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10009576929
Saved in:
36
Dove in Russia : the role of culture in advertising success
Tolstikova, Natalia
- In:
Marketing management : a cultural perspective
,
(pp. 78-92)
.
2012
Persistent link: https://www.econbiz.de/10009507179
Saved in:
37
Spatiotemporal allocation of advertising budgets
Aravindakshan, Ashwin
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009507256
Saved in:
38
Take your pick : Kate Moss or the girl next door? ; the effectiveness of cosmetics advertising
Antioco, Michael
;
Smesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009548187
Saved in:
39
Investigating the effects of cosmeceutical product advertising in beauty-care decision making
Meng, Juan
;
Pan, Po-lin
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 250-266
Persistent link: https://www.econbiz.de/10009630753
Saved in:
40
Supplier selection using QFD : a consumer products case study
Tidwell, Angela
;
Sutterfield, J. Scott
- In:
International journal of quality & reliability management
29
(
2012
)
3
,
pp. 284-294
Persistent link: https://www.econbiz.de/10009530907
Saved in:
41
Managing political risk in global business : Beiersdorf 1914 - 1990
Jones, Geoffrey
;
Lubinski, Christina
- In:
Enterprise & society : the international journal of …
13
(
2012
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10009518367
Saved in:
42
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
Saved in:
43
Ethical behaviour in practice : decision outcomes and strategic implications
Barraquier, Anne
- In:
British journal of management : BJM
22
(
2011
),
pp. 28-46
Persistent link: https://www.econbiz.de/10008907099
Saved in:
44
A model in an economic upheaval : questioning of values in the market economy? ; decision making and leadership in the transformation process of an East German company
Popkes, Gerrit
;
Rieger, Kati
- In:
Working across cultures : ethical perspectives for …
,
(pp. 169-190)
.
2011
Persistent link: https://www.econbiz.de/10009010237
Saved in:
45
International brand management : the example of Nivea in Russia
Geigenmüller, Anja
;
Enke, Margit
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 479-492)
.
2011
Persistent link: https://www.econbiz.de/10009307554
Saved in:
46
Der strategische Prozess der Produktentwicklung am Beispiel der Muster GmbH : eine strategische Bewertung der aktuellen Unternehmens-Ausrichtung und Implementierung eines optimiert...
Tebartz, Nina Diana
- In:
Produktmanagement im Einzelhandel und der Medienwelt
,
(pp. 1-83)
.
2011
Persistent link: https://www.econbiz.de/10009236396
Saved in:
47
Co-branding and co-creation in wellness tourism : the role of cosmeceuticals
Hjalager, Anne-Mette
;
Konu, Henna
- In:
Journal of hospitality marketing & management
20
(
2011
)
7/8
,
pp. 879-901
Persistent link: https://www.econbiz.de/10009411344
Saved in:
48
Real women on real beauty : self-discrepancy, internalisation of the thin ideal, and perceptions of attractiveness and thinness in Dove's campaign for real beauty
Bissell, Kimberly
;
Rask, Amy
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 643-668
Persistent link: https://www.econbiz.de/10008668100
Saved in:
49
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
50
Wie sorgfältig muss eine Due Diligence sein?
Gladkov, Sabine Alexandra
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
4
,
pp. 86-91
Persistent link: https://www.econbiz.de/10003956406
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->