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Urban events, place branding and promotion : place event marketing
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Place branding through culture and arts events : cases from Eastern Canada
Jolliffe, Lee
;
Chesworth, Nancy
- In:
Urban events, place branding and promotion : place …
,
(pp. 105-123)
.
2020
Persistent link: https://www.econbiz.de/10012161205
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Die Imagewirkung von Kunst- und Kulturevents : Wirkungsweisen und Erfolgsfaktoren im Event-Marketing kunstbrachenfremder Unternehmen
Steinlechner-Marschner, Christiane
-
2008
Persistent link: https://www.econbiz.de/10003661369
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