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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing-Automation : Neukundengewinnung, Up-selling, Cross-Selling, Bestandskundenmanagement : mehr Umsatz mit der Wasserloch-Strategie®
Schüller, Anne M.
;
Schuster, Norbert
-
2022
-
2. Auflage
Persistent link: https://www.econbiz.de/10013202155
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2
Besuchergerichtetes Database-Marketing in der Messewirtschaft
Ruetz, Lisa
- In:
Stakeholder im Fokus : Management-Ansätze für …
,
(pp. 97-136)
.
2017
Persistent link: https://www.econbiz.de/10011614270
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3
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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4
Koordination im Kampagnenmanagement
Rühl, Denise
-
2014
Persistent link: https://www.econbiz.de/10013427345
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5
Importance of database for direct marketing campaigns
Prihoanca, Diana
- In:
Studies and scientific researches / Economics edition / …
16/17
(
2011/12
),
pp. 162-167
Persistent link: https://www.econbiz.de/10010223184
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6
The business of database marketing
Tooker, Richard N.
-
2006
Persistent link: https://www.econbiz.de/10010494175
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