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Customer analysis
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Kundenanalyse
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Fuzzy sets
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Fuzzy-Set-Theorie
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Artificial intelligence
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Computer-assisted marketing
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IT-gestütztes Marketing
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Künstliche Intelligenz
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Marketingmanagement
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Agell, Núria
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Casabayó, Mònica
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Kajdanowicz, Tomasz
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Kazienko, Przemysław
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E-marketing ; Vol. 1
SpringerLink / Bücher
20
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
8
The service industries journal
7
The international review of retail, distribution and consumer research
6
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
5
Fixed revenue accounting : a new management accounting framework
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business research : JBR
5
Springer eBook Collection
5
Die Bank
4
Journal of retailing and consumer services
4
Journal of targeting, measurement and analysis for marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
essentials
4
Europäische Hochschulschriften / 5
3
Fuzzy methods for customer relationship management and marketing : applications and classifications
3
Gabler-Edition Wissenschaft
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business economics : JBE
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Marketing letters : a journal of research in marketing
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Research
3
Schriften zum innovativen Marketing
3
Springer eBook Collection / Business and Economics
3
Trends im Firmenkundengeschäft in Kreditinstituten
3
Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
3
Advanced technologies management for retailing : frameworks and cases
2
Asia Pacific journal of marketing and logistics
2
Auditing : a journal of practice & theory
2
Beiträge zum Controlling
2
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ECONIS (ZBW)
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Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
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2012
Persistent link: https://www.econbiz.de/10009574504
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2
Social network analysis in marketing
Kazienko, Przemysław
;
Doskocz, Piotr
;
Kajdanowicz, Tomasz
-
2012
Persistent link: https://www.econbiz.de/10009574525
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3
A fuzzy segmentation approach to guide marketing decisions
Casabayó, Mònica
;
Agell, Núria
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2012
Persistent link: https://www.econbiz.de/10009575367
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