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subject:"Datenqualität"
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Search: subject_exact:"Kundendatenbank"
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Datenqualität
Kundendaten
244
Customer data
215
Beziehungsmarketing
66
Relationship marketing
66
Datenschutz
60
Data protection
56
Consumer behaviour
49
Konsumentenverhalten
49
Data Mining
29
Deutschland
29
Germany
27
Kundenmanagement
27
Computer-assisted marketing
25
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25
IT-gestütztes Marketing
25
Marketing
21
Online-Marketing
20
Customer analysis
19
Kundenanalyse
19
Big Data
18
Electronic Commerce
18
USA
18
United States
18
Kundendatenbank
17
Direktmarketing
16
Internet marketing
15
Datenanalyse
14
Datenerhebung
14
E-commerce
14
Unternehmen
14
Business model
13
Data security
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Datensicherheit
13
Geschäftsmodell
13
Social Web
13
Social web
13
Data collection
11
Informationsmanagement
11
Marketingmanagement
11
Theorie
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Aksoy, Lerzan
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Broussard, Gerard
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Chattaraman, Veena
1
Görz, Quirin
1
Han, Sang Pil
1
Huh, Soon-young
1
Kumar, V.
1
Lehmann, Donald R.
1
Leußer, Wolfgang
1
Neghina, Carmen
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Oh, Wonseok
1
Park, Sung-hyuk
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Skiera, Bernd
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Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
Management information systems : mis quarterly
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Studien zur Wirtschaftsinformatik
1
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ECONIS (ZBW)
6
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Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
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2
Beiträge zum Management der Qualität von Kundendaten im CRM
Görz, Quirin
-
2014
Persistent link: https://www.econbiz.de/10010348471
Saved in:
3
Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
Saved in:
4
Data-driven services marketing in a connected world
Kumar, V.
;
Chattaraman, Veena
;
Neghina, Carmen
;
Skiera, …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 330-352
Persistent link: https://www.econbiz.de/10009765050
Saved in:
5
A social network-based inference model for validating customer profile data
Park, Sung-hyuk
;
Huh, Soon-young
;
Oh, Wonseok
;
Han, Sang Pil
- In:
Management information systems : mis quarterly
36
(
2012
)
4
,
pp. 1217-1237
Persistent link: https://www.econbiz.de/10009680764
Saved in:
6
Datenqualitätsmanagement im Customer Relationship Management
Leußer, Wolfgang
-
2011
-
1., Aufl.
Persistent link: https://www.econbiz.de/10009009756
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