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~subject:"Online-Handel"
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Search: subject_exact:"Kundenindividuelle Massenproduktion"
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Online-Handel
Mass Customization
627
Mass customization
627
Beziehungsmarketing
156
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156
Consumer behaviour
97
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97
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87
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77
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75
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35
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mass customisation
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29
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26
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Aichner, Thomas
2
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1
Angioni, Enrico
1
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Computers in industry : an international journal
1
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1
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
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1
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Journal of retailing and consumer services
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Qualitative market research : an international journal
1
The Penn State eBusiness Research Center
1
The journal of product & brand management
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The journal of services marketing
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The power of one : gaining business value from personalization technologies
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ECONIS (ZBW)
21
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1
Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo
;
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 151-177)
.
2023
Persistent link: https://www.econbiz.de/10014321999
Saved in:
2
An online community-based dynamic customisation model : the trade-off between customer satisfaction and enterprise profit
Wang, Yu
;
Wu, Jiacong
;
Lin, Li
;
Shafiee, Sara
- In:
International journal of production research
59
(
2021
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012425087
Saved in:
3
Online consumer behaviour of mass-customised apparel products : a hierarchy of traits approach
Ribeiro, Liliana Simões
;
Duarte, Paulo Alexandre Oliveira
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10011661959
Saved in:
4
Competition between manufacturer's online customization channel and conventional retailer
Li, Gang
;
Huang, Fengfeng
;
Cheng, T. C. E.
;
Ji, Ping
- In:
IEEE transactions on engineering management : EM
62
(
2015
)
2
,
pp. 150-157
Persistent link: https://www.econbiz.de/10010528864
Saved in:
5
Responses to customized products : the consumers’ behavioral intentions
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of services marketing
29
(
2015
)
4
,
pp. 314-326
Persistent link: https://www.econbiz.de/10011406425
Saved in:
6
Consumers' preference fit and ability to express preferences in the use of online mass customization
Moon, Heekang
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 124-143
Persistent link: https://www.econbiz.de/10010387376
Saved in:
7
Customers' online shopping preferences in mass customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
Saved in:
8
The customization 500 : an international benchmark study on mass customization and personalization in consumer e-commerce
Walcher, Dominik
;
Piller, Frank T.
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009406945
Saved in:
9
Value-co-creation through multichannels distributions : the Nike ID case
Angioni, Enrico
;
Cabiddu, Francesca
;
Di Guardo, Maria Chiara
- In:
Information systems : crossroads for organization, …
,
(pp. 259-266)
.
2012
Persistent link: https://www.econbiz.de/10009577638
Saved in:
10
The effect of default options on choice : evidence from online product configurators
Herrmann, Andreas
;
Goldstein, Daniel G.
;
Stadler, Rupert
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 483-491
Persistent link: https://www.econbiz.de/10009375667
Saved in:
11
Toward mass customized product deployment in e-commerce : the modularization function and postponement strategy
Su, Chuan Jun
;
Chuang, Hsin-chi
- In:
Journal of organizational computing and electronic commerce
21
(
2011
)
1
,
pp. 24-49
Persistent link: https://www.econbiz.de/10008908844
Saved in:
12
Consumer satisfaction with a mass customized Internet apparel shopping site
Lee, Hyun-hwa
;
Damhorst, Mary L.
;
Campbell, J. R.
; …
- In:
International journal of consumer studies
35
(
2011
)
3
,
pp. 316-329
Persistent link: https://www.econbiz.de/10009153232
Saved in:
13
Antecedents of intention to purchase mass customized products
Tang, Zhongjun
;
Luo, Jianghong
;
Xiao, Juan
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
Saved in:
14
Who controls store atmosphere customization in electronic retailing?
Vrechopoulos, Adam P.
- In:
International journal of retail & distribution management
38
(
2010
)
6/7
,
pp. 518-537
Persistent link: https://www.econbiz.de/10003988635
Saved in:
15
Resolving the paradox of choice by leveraging the long tail of micro-communities - the case off the mass customising company Spreadshirt.com
Enders, Albrecht
- In:
International journal of electronic marketing and …
3
(
2010
)
4
,
pp. 382-397
Persistent link: https://www.econbiz.de/10009234910
Saved in:
16
Increasing the attractiveness of mass customization : the role of complementary on-line services and range of options
Dellaert, Benedict G. C.
;
Dabholkar, Pratibha A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
3
,
pp. 43-70
Persistent link: https://www.econbiz.de/10003838274
Saved in:
17
Technologies in support of mass customization strategy : exploring the linkages between e-commerce and knowledge management
Helms, Marilyn M.
;
Ahmadi, Mohammad
;
Jih, Wen Jang Kennedy
- In:
Computers in industry : an international journal
59
(
2008
)
4
,
pp. 351-363
Persistent link: https://www.econbiz.de/10003679178
Saved in:
18
Mass customization for long-term relationship development : why consumers purchase mass customized products again
Endo, Seiji
;
Kincade, Doris H.
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 275-294
Persistent link: https://www.econbiz.de/10003746544
Saved in:
19
Bringing the corner-store online : the challenges and promises of online customer service
Awad, Neveen Farag
-
2004
Persistent link: https://www.econbiz.de/10003946408
Saved in:
20
The power of one : gaining business value from personalization technologies
Pal, Nirmal
;
Rangaswamy, Arvind
-
2003
Persistent link: https://www.econbiz.de/10011557350
Saved in:
21
From many to one : personalized product fulfillment systems
Rangaswamy, Arvind
;
Balakrishnan, Anantaram
- In:
The power of one : gaining business value from …
,
(pp. 33-57)
.
2003
Persistent link: https://www.econbiz.de/10011588670
Saved in:
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