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Journal of advertising research
NBER working paper series
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Harvard business review : HBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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E-marketing ; Vol. 1
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International journal of business information systems : IJBIS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management science in hospitality and tourism : theory, practice, and applications
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Consumer information systems and relationship management : design, implementation, and use
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What makes consumers willing to share their data in addressable TV advertising? : the influence of personal and situational factors on consumer willingness to disclose information
De Schaepdrijver, Leen
;
Baecke, Philippe
;
Tackx, Koen
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10013325486
Saved in:
2
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Saved in:
3
The personal-data tsunami and the future of marketing : a moments-based marketing approach for the new people-data economy
O'Neal, Shawn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 136-141
Persistent link: https://www.econbiz.de/10011518005
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