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~isPartOf:"Journal of business economics : JBE"
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Beziehungsmarketing
3
Kundenbindungsprogramm
3
Loyalty program
3
Relationship marketing
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Customer satisfaction
2
Kundenzufriedenheit
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Association rule mining
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Gruber, Kathrin
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Hornik, Kurt
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March, Nicolas
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Journal of business economics : JBE
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
2
Wirkungsweise von Combined-Currency Prices : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Meyer, Ralf
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 533-559
Persistent link: https://www.econbiz.de/10003966095
Saved in:
3
Kundenkarten und ihre Wirkung als Kundenbindungsinstrument
Helm, Roland
;
Ludl, Michaela
- In:
Journal of business economics : JBE
75
(
2005
)
12
,
pp. 1131-1163
Persistent link: https://www.econbiz.de/10003222776
Saved in:
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