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~person:"Ramaseshan, B."
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Beziehungsmarketing
4
Consumer behaviour
4
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Loyalty program
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customer demotion
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Ramaseshan, B.
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
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Bazargan, Amirhossein
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Dorotic, Matilda
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Hoffmann, Anke
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Mattila, Anna S.
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Chun, So Yeon
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Meyer-Waarden, Lars
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Polinsky, Alan Mitchell
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Prein, Jan
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Caminal, Ramón
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Fang, Zheng
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Luo, Xueming
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Nevo, Aviv
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Raab, Carola
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Wansink, Brian
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Yang, Morgan X.
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Yu, Irina Y.
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Banik, Shanta
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Bhardwaj, Renu
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Chan, Haksin
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Drèze, Xavier
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Ha, Young
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Journal of service management
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Journal of the Academy of Marketing Science
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The journal of services marketing
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The service industries journal
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ECONIS (ZBW)
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The enhanced loyalty drivers of customers acquired through referral reward programs
Ramaseshan, B.
;
Wirtz, Jochen
;
Georgi, Dominik
- In:
Journal of service management
28
(
2017
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10011731220
Saved in:
2
Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.
;
Ouschan, Robyn
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 650-661
Persistent link: https://www.econbiz.de/10011801641
Saved in:
3
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
Saved in:
4
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
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