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Kundenbindungsprogramm
3
Loyalty program
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Consumer behaviour
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Konsumentenverhalten
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Marketing theory
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Marketingtheorie
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Consumption theory
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Online retailing
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Working papers / Harvard Business School, Division of Research
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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To groupon or not to groupon : the profitability of deep discounts
Edelman, Benjamin
;
Jaffe, Sonia
;
Kominers, Scott Duke
-
2010
Persistent link: https://www.econbiz.de/10008771303
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2
Mental accounting and small windfalls : evidence from an online grocer
Milkman, Katherine L.
;
Beshears, John
;
Rogers, Todd
; …
-
2008
Persistent link: https://www.econbiz.de/10003710384
Saved in:
3
The fees ->savings link, or purchasing fifty pounds of pasta
Norton, Michael I.
(
contributor
);
Lee, Leonard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003710910
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