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isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
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Beziehungsmarketing
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Customer analysis
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Kundenanalyse
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Relationship marketing
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Customer acquisition
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Kundengewinnung
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Räumliche Interaktion
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Van den Poel, Dirk
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
SpringerLink / Bücher
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Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
8
The service industries journal
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The international review of retail, distribution and consumer research
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Fixed revenue accounting : a new management accounting framework
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business research : JBR
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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essentials
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E-marketing ; Vol. 1
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic customer relationship management : IJECRM
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business economics : JBE
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Journal of retailing
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Journal of the Academy of Marketing Science
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Marketing letters : a journal of research in marketing
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Springer eBook Collection
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Trends im Firmenkundengeschäft in Kreditinstituten
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Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
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Advanced technologies management for retailing : frameworks and cases
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Asia Pacific journal of marketing and logistics
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Auditing : a journal of practice & theory
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Beiträge zum Controlling
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Conjoint measurement : methods and applications
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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E-business management : integration of Web technologies with business models
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
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2
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
3
Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: an acquisition pattern analysis application
Prinzie, Anita
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936743
Saved in:
4
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
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