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~person:"Martinelli, Elisa"
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Martinelli, Elisa
Becker, Roman
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Handbook of research on retailer-consumer relationship development
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
2
Evolving the private label role in the retailer-customer relationship : antecedents and impact of premium private labels on customer loyalty to the retailer
Martinelli, Elisa
;
Vergura, Donata Tania
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 86-106)
.
2014
Persistent link: https://www.econbiz.de/10010379352
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