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~person:"Rust, Roland T."
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Kundenwert
8
Customer value
7
Beziehungsmarketing
5
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2
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2
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2
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customer loyalty
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Rust, Roland T.
Kumar, V.
41
Madhani, Pankaj M.
17
Bauer, Hans H.
16
Eggert, Andreas
15
Skiera, Bernd
15
Verhoef, Peter C.
14
Günter, Bernd
13
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Hammerschmidt, Maik
12
Maas, Peter
12
Wiesel, Thorsten
12
Fader, Peter
11
Helm, Sabrina
11
Kim, Kyung Hoon
11
Mengen, Andreas
11
Frow, Pennie
10
Keränen, Joona
10
Matzler, Kurt
10
Bruhn, Manfred
9
Gallarza, Martina G.
9
Gil Saura, Irene
9
Gupta, Sunil
9
Heinonen, Kristina
9
Homburg, Christian
9
Krafft, Manfred
9
Belz, Christian
8
Glady, Nicolas
8
Graf, Albert
8
Heidemann, Julia
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rajagopal
8
Saarijärvi, Hannu
8
Becker, Roman
7
Bieger, Thomas
7
Burmann, Christoph
7
Daschmann, Gregor
7
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Handbook of research on customer equity in marketing
1
Handbook of service science ; [Vol. 1]
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Report / Marketing Science Institute
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
1
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1
Drivers of customer equity
Rust, Roland T.
;
Kim, James
;
Dong, Yue
;
Kim, Tom J.
; …
- In:
Handbook of research on customer equity in marketing
,
(pp. 17-43)
.
2015
Persistent link: https://www.econbiz.de/10010483503
Saved in:
2
The service revolution and the transformation of marketing science
Rust, Roland T.
;
Huang, Ming-hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010358790
Saved in:
3
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
4
Customer equity : driving the value of the firm by increasing the value of customers
Rust, Roland T.
;
Bhalla, Gaurav
-
2010
Persistent link: https://www.econbiz.de/10003968688
Saved in:
5
Das neue Gesicht des Marketings
Rust, Roland T.
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 86-94
Persistent link: https://www.econbiz.de/10003934429
Saved in:
6
Measuring customer equity and calculating marketing ROI
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 588-601)
.
2006
Persistent link: https://www.econbiz.de/10003420686
Saved in:
7
Driving customer equity : linking customer lifetime value to strategic marketing decisions
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
-
2001
Persistent link: https://www.econbiz.de/10001618452
Saved in:
8
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Rust, Roland T.
;
Zeithaml, Valarie A.
;
Lemon, Katherine N.
-
2000
Persistent link: https://www.econbiz.de/10004595521
Saved in:
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