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~person:"Ulaga, Wolfgang"
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Customer value
7
Kundenwert
7
B-to-B-Marketing
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Lieferantenmanagement
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Ulaga, Wolfgang
Kumar, V.
41
Madhani, Pankaj M.
17
Bauer, Hans H.
16
Eggert, Andreas
15
Skiera, Bernd
15
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Creating and managing superior customer value
1
Journal of Inter-Organizational Relationships
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
2
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
3
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
4
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
5
Investigating customer value in global business markets : commentary essay
Ulaga, Wolfgang
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 928-930
Persistent link: https://www.econbiz.de/10009228968
Saved in:
6
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
7
Linking customer value to customer share in business relationships
Ulaga, Wolfgang
;
Eggert, Andreas
- In:
Creating and managing superior customer value
,
(pp. 221-247)
.
2009
Persistent link: https://www.econbiz.de/10003826408
Saved in:
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