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person:"Hatzithomas, Leonidas"
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Hatzithomas, Leonidas
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Half a century of Super Bowl commercials : a content analysis of humorous advertising styles
Timamopoulou, Artemis
;
Hatzithomas, Leonidas
; …
- In:
Designing and communicating experience
,
(pp. 137-150)
.
2021
Persistent link: https://www.econbiz.de/10012648281
Saved in:
2
The impact of leader's humor on employees' psychological empowerment : the moderating role of tenure
Gkorezis, Panagiotis
;
Hatzithomas, Leonidas
;
Petridou, …
- In:
Journal of managerial issues : JMI
23
(
2011
)
2
,
pp. 83-95
Persistent link: https://www.econbiz.de/10009156992
Saved in:
3
Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas
;
Zotos, Yorgos
;
Boutsouki, Christina
- In:
International marketing review
28
(
2011
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
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