Berland Kaul, Allison - 2010
In 2003, Ratan Tata, Chairman of the Tata Group, had an idea: to create a “people's car,” with a starting price of 100,000 rupees (US $2,200), for India's emerging middle class. “There was a father driving a scooter, his young kid standing in front of him, his wife seated behind him...