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~person:"Reiß, Michael"
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Reiß, Michael
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Trendberichte zum Controlling : Festschrift für Heinz Lothar Grob
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ECONIS (ZBW)
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From Mass Customization to Mass Personalization : a new competitive strategy in e-business
Reiß, Michael
;
Koser, Martin
- In:
Trendberichte zum Controlling : Festschrift für Heinz …
,
(pp. 285-310)
.
2004
Persistent link: https://www.econbiz.de/10001926323
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Third party customization
Reiß, Michael
;
Koser, Martin
-
2001
Persistent link: https://www.econbiz.de/10001592505
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