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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Strategic public relations management : statics
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ECONIS (ZBW)
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Public relation planning to increase attendance rate of athletic events
Liang, Jian
- In:
Strategic public relations management : statics
,
(pp. 243-263)
.
2016
Persistent link: https://www.econbiz.de/10011498399
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Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011508553
Saved in:
3
Runner identity and sponsorship : evaluating the Rock 'n' Roll marathon
Lough, Nancy L.
;
Pharr, Jennifer R.
;
Owen, Jason O.
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 198-211
Persistent link: https://www.econbiz.de/10010475546
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