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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
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A customer management dilemma : when is it profitable to reward one's own customers?
Shin, Jiwoong
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 671-689
Persistent link: https://www.econbiz.de/10008652625
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Advertising effectiveness, digital video recorders, and product market competition
Ghosh, Bikram
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 639-649
Persistent link: https://www.econbiz.de/10008652630
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