The aims of this study are aligned with the EU's objectives of reducing the impacts of packaging waste, in line with its ambition to transition to a circular economy and with the objectives of the proposal for a new Packaging and Packaging Waste Regulation. Life Cycle Assessment (LCA) models,...

Because packaging reaches consumers at the critical moments of purchase and consumption, it has become an important marketing tool for food manufacturers and retailers. In this paper, I first review how the marketing, health and nutrition claims made on packaging create “health halos” and...