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Search: subject_exact:"Linguistik"
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Brand
Linguistik
1,066
Linguistics
935
Sprache
473
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431
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192
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190
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153
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142
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91
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91
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79
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77
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67
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language
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40
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Names in commerce and industry : past and present
5
The journal of brand management : an international journal
3
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2
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2
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1
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1
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1
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ECONIS (ZBW)
21
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1
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
2
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
3
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
4
The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
5
The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts
Kadirov, Djavlonbek
;
Bardakcı, Ahmet
;
Kantar, Murat
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011891316
Saved in:
6
Employee, branch, and brand switching : the role of linguistic choice, use and adaptation
Zolfagharian, Mohammadali
;
Hasan, Fuad
;
Iyer, Pramod
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 452-470
Persistent link: https://www.econbiz.de/10011742747
Saved in:
7
How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek
;
Calvert, Gemma
;
Lim, Elison A. C.
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
Saved in:
8
Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
9
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
10
A comprehensive framework of brand name classification
Arora, Sunny
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 79-116
Persistent link: https://www.econbiz.de/10011288593
Saved in:
11
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
12
The shift from manufacturing to brand origin : suggestions for improving COO relevance
Usunier, Jean-Claude
- In:
International marketing review
28
(
2011
)
5
,
pp. 488-496
Persistent link: https://www.econbiz.de/10009305313
Saved in:
13
Lebensmittelmarken in Italien : eine sprachwissenschaftliche Untersuchung unter Berücksichtigung wirtschaftspsychologischer Aspekte
Muselmann, Sigrid
-
2010
Persistent link: https://www.econbiz.de/10003966662
Saved in:
14
Gender differences in new brand name response
Klink, Richard R.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003873479
Saved in:
15
Names in commerce and industry : past and present
Kremer, Ludger
(
ed.
);
Ronneberger-Sibold, Elke
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003647122
Saved in:
16
Trade and brand names : proper or common nouns?
Van Langendonck, Willy
- In:
Names in commerce and industry : past and present
,
(pp. 23-33)
.
2007
Persistent link: https://www.econbiz.de/10003691944
Saved in:
17
Le nom de marque et de produit : quand la linguistique pose aussi ses marques
Laurent, Bénédicte
- In:
Names in commerce and industry : past and present
,
(pp. 35-44)
.
2007
Persistent link: https://www.econbiz.de/10003691946
Saved in:
18
Buy English? : changes in German product naming ; a preview
Brandl, Werner
- In:
Names in commerce and industry : past and present
,
(pp. 87-98)
.
2007
Persistent link: https://www.econbiz.de/10003692040
Saved in:
19
Die Entwicklung der hybriden Wortschöpfungen bei den italienischen Markennamen
Cotticelli Kurras, Paola
- In:
Names in commerce and industry : past and present
,
(pp. 167-185)
.
2007
Persistent link: https://www.econbiz.de/10003692094
Saved in:
20
Sprachlich hybride Markennamen im Deutschen : ein geschichtlicher Überblick
Ronneberger-Sibold, Elke
- In:
Names in commerce and industry : past and present
,
(pp. 187-211)
.
2007
Persistent link: https://www.econbiz.de/10003692117
Saved in:
21
Using linguistics to create better international brand names
Usunier, Jean-Claude
;
Shaner, Janet
-
2001
Persistent link: https://www.econbiz.de/10001815335
Saved in:
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