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isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Journal of targeting, measurement and analysis for marketing
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
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Effective frequency estimates in local media planning practice
Makienko, Igor
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 57-65
Persistent link: https://www.econbiz.de/10009550811
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