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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Low-cost strategy
7
Niedrigpreisstrategie
7
Preismanagement
4
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Consumer behaviour
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price promotions
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pricing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of business research : JBR
13
Journal of retailing
13
Journal of retailing and consumer services
13
Tourism economics : the business and finance of tourism and recreation
10
Journal of marketing research : JMR
9
Journal of revenue and pricing management
9
Handbook of low cost airlines : strategies, business processes and market environment
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Retail supply chain management : quantitative models and empirical studies
4
Strategic management in the aviation industry
4
ZEW discussion papers
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Advances in airline economics : competition policy and antitrust
3
Applied economics letters
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Competition versus predation in aviation markets : a survey of experience in North America, Europe and Australia ; [two workshops organized by the German Aviation Research Society]
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
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ECONIS (ZBW)
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1
Low-price guarantees in a dual channel of distribution
Jiang, Juncai
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012623426
Saved in:
2
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
3
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
4
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
5
Moderating factors of immediate, gross, and net cross-brand effects of price promotions
Horváth, Csilla
;
Fok, Dennis
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 127-152
Persistent link: https://www.econbiz.de/10009725692
Saved in:
6
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
7
Cross-market discounts
Goic, Marcel
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 134-148
Persistent link: https://www.econbiz.de/10008905584
Saved in:
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