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~person:"Rudolph, Thomas"
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Search: subject_exact:"Low-price strategy"
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Low-cost strategy
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Niedrigpreisstrategie
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Rudolph, Thomas
Fageda, Xavier
11
Grimm, Michael
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Groß, Sven
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Hüschelrath, Kai
8
Munyehirwe, Anicet
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O'Connell, John F.
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Sievert, Maximiliane
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Alderighi, Marco
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Arbatskaya, Maria
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Dresner, Martin
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Hviid, Morten
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Müller, Kathrin
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Peters, Jörg
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Piga, Claudio A.
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Schröder, Alexander
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Castillo-Manzano, José I.
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Redondi, Renato
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Shaffer, Greg Eric
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Barbot, Cristina
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Farrell, Joseph
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Grewal, Dhruv
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Kukar-Kinney, Monika
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Malighetti, Paolo
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Oliveira, Alessandro Vinícius Marques de
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Wang, Kun
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Albers, Sascha
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Alves, Carlos F.
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Biswas, Abhijit
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Cento, Alessandro
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Flores-Fillol, Ricardo
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Francis, Graham
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Jiang, Juncai
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Klophaus, Richard
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Lohmann, Guilherme
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Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of business economics : JBE
1
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ECONIS (ZBW)
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Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
2
Preis-Promotion-Framing : ein Überblick zum Stand der Forschung
Rudolph, Thomas
;
Bauer, Johannes C.
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
80
(
2010
)
3
,
pp. 285-327
Persistent link: https://www.econbiz.de/10003981294
Saved in:
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
Rudolph, Thomas
(
ed.
);
Schweizer, Markus
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10002850992
Saved in:
4
Länderberichte : [Niederlande, Österreich, Dänemark, Belgien, Vereinigtes Königreich, Republik Irland]
Rudolph, Thomas
;
Schröder, Thomas
- In:
Das Discount-Phänomen : eine 360-Grad-Betrachtung
,
(pp. 219-306)
.
2006
Persistent link: https://www.econbiz.de/10003330000
Saved in:
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