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~isPartOf:"Journal of marketing education : JME"
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Betriebswirtschaftsstudium
142
Graduate business education
142
Curriculum
79
Lehrplan
79
Students
71
Studierende
71
Marketing
47
E-Learning
28
E-learning
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marketing education issues
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Crittenden, Victoria Lynn
5
Peltier, James
4
Koernig, Stephen K.
3
Ackerman, David S.
2
Artis, Andrew B.
2
Beitelspacher, Lauren Skinner
2
Bicen, Pelin
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Borin, Norm
2
Brocato, E. Deanne
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2
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2
Harich, Katrin R.
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Laverie, Debra A.
2
Mills, Adam J.
2
Munoz, Caroline
2
Payan, Janice
2
Pearce, Glenn
2
Peterson, Mark
2
Reardon, James
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Roggeveen, Anne L.
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Schlegelmilch, Bodo B.
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Journal of marketing education : JME
Journal of education for business
306
Journal of management education : a publication of the Organizational Behavior Teaching Society
169
The international journal of management education
136
Journal of teaching in international business
128
Journal of the Academy of Business Education : JABE
123
Issues in accounting education
121
Journal of accounting education
92
Journal of management education : the official publication of the Organizational Behavior Teaching Society
91
Journal of business ethics : JOBE
89
Academy of Management learning & education : AMLE
87
The journal of management development
57
Advances in accounting education : teaching and curriculum innovations
45
Management learning : the journal for managerial and organizational learning
40
Business education & accreditation : BEA
38
Advances in accounting education
37
Management learning : the international journal for managerial and organizational learning and development
31
Journal of financial education
28
Critical perspectives on accounting : an international journal for social and organizational accountability
25
Journal of emerging technologies in Accounting
24
International journal of project management : the journal of The International Project Management Association
18
Journal of management inquiry
18
Journal of small business and enterprise development
18
Accounting research journal
17
Administrative Sciences : open access journal
17
Journal of business case studies
17
Journal of international education in business : JIEB
17
Amfiteatru economic : an economic and business research periodical
15
Contextual perspectives
15
Entrepreneurship education
15
South African journal of accounting research
15
Business horizons
14
Journal of accounting & management information systems : JAMIS
14
Personalwirtschaftliche Ausbildung an Universitäten : Grundfragen, Konzepte und Erfahrungen
14
SpringerLink / Bücher
13
The Routledge companion to international management education
13
Asian review of accounting
12
British journal of management : BJM
12
Business schools under fire : humanistic management education as the way forward
12
Case studies as a teaching tool in management education
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ECONIS (ZBW)
142
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1
A mixed-methods study of marketing students' game-playing motivations and gamification elements
Jaskari, Minna-Maarit
;
Syrjälä, Henna
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014246067
Saved in:
2
The scholarship of teaching and learning in marketing education : editor's corner
Crittenden, Victoria Lynn
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 103-108
Persistent link: https://www.econbiz.de/10014326029
Saved in:
3
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
4
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
5
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
6
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
7
Tell me a story! : blending digital storytelling into marketing higher education for student engagement
Spanjaard, Daniela
;
Garlin, Francine
;
Mohammed, Hossain
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 167-182
Persistent link: https://www.econbiz.de/10014326038
Saved in:
8
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
9
Dazzling descriptions and tantalizing titles : how simple versus complex course information influences course selection
Mourey, James A.
;
Markley, Melissa M.
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10013268045
Saved in:
10
Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James
;
Chennamaneni, Pavan Rao
;
Barber, Kenyatta N.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
Saved in:
11
Does empathy matter? : an exploratory study of class-transition satisfaction in unplanned course interruptions
Munoz, Laura
;
Fergurson, J. Ricky
;
Harris, Eric G.
; …
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10013473712
Saved in:
12
What motivates marketing educators to attend in-person and virtual academic conferences in a time of pandemic pedagogy?
Vander Schee, Brian A.
;
DeLong, Debbie
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10013473723
Saved in:
13
Synchronous or asynchronous course : business students' perspectives on an optimized modality of online teaching and learning
Wu, Lan
;
You, Jung S.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 265-284
Persistent link: https://www.econbiz.de/10013473724
Saved in:
14
Understanding how stand-alone sustainability courses are taught in marketing : a global baseline analysis
Brocato, E. Deanne
;
Graul, Antje R. H.
;
Huff, Jacob
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 337-361
Persistent link: https://www.econbiz.de/10013473772
Saved in:
15
A design thinking approach to teaching sustainability
Manna, Valerie
;
Rombach, Meike
;
Dean, David
;
Rennie, …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 362-374
Persistent link: https://www.econbiz.de/10013473775
Saved in:
16
Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest
;
Stanton, Julie
;
Beninger, Stefanie
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
Saved in:
17
Using macromarketing to teach business sustainability
Peterson, Mark
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013473779
Saved in:
18
The undergraduate marketing research course : two decades of change
Bridges, Eileen
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10012662592
Saved in:
19
Linking practitioner dilemmas and research metrics across an integrated marketing curriculum
Flight, Richard L.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10012662596
Saved in:
20
Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde
;
Smith, Andrew N.
;
Smith, Robert S.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10012662598
Saved in:
21
Teaching the online marketing research course for MBA students
Peterson, Mark
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012662600
Saved in:
22
Marketing student perceptions of academic program quality and relationships to surface, deep, and strategic learning approaches
Faranda, William T.
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10012485740
Saved in:
23
Achieving scaled and sustained use of client-based projects in business school marketing education : a proposed suprastructure
Shanahan, Doreen E.
;
Palmer, Lynda H.
;
Salas, Jim
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10012485744
Saved in:
24
The use of interest-inventory measurements in marketing education : improving MBA student team effectiveness
Lemken, Russell
;
Siguaw, Judy A.
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012485745
Saved in:
25
Journal of Marketing Education : a retrospective overview between 1979 and 2019
Donthu, Naveen
;
Kumar, Satish
;
Mills, Adam
;
Pattnaik, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012592895
Saved in:
26
Industry certifications in digital marketing and media education : an examination of perceptions and use among educators
Cowley, Scott
;
Humphrey, William F. <Jr.>
;
Munoz, Caroline
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012592911
Saved in:
27
Thank you for being a friend : a peer-learning approach to marketing education
Lastner, Matthew M.
;
Delpechitre, Duleep
;
Goad, Emily A.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012592921
Saved in:
28
Tolerance for cheating from the classroom to the boardroom : a study of underlying personal and cultural drivers
Brodowsky, Glen H.
;
Tarr, Emily
;
Ho, Foo Nin
; …
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10012216681
Saved in:
29
Incorporating diversity in marketing education : a framework for including all people in the teaching and learning process
Rivera, Reynaldo G.
;
Arrese, Angel
;
Sádaba, Charo
; …
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012216691
Saved in:
30
Incorporating photovoice in the marketing curriculum to increase cultural competence
Pierce, Meghan E.
;
Longo, Jaime L.
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 76-86
Persistent link: https://www.econbiz.de/10012216699
Saved in:
31
Why business schools need radical innovations : drivers and development trajectories
Schlegelmilch, Bodo B.
- In:
Journal of marketing education : JME
42
(
2020
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012265697
Saved in:
32
Planning and implementing a graduate online team-taught marketing course
Rajamma, Rajasree K.
;
Sciandra, Michael R.
- In:
Journal of marketing education : JME
42
(
2020
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10012265713
Saved in:
33
Sales education in the United States : perspectives on curriculum and teaching practices
Spiller, Lisa D.
;
Kim, Dae-Hee
;
Aitken, Troy
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10012391632
Saved in:
34
The path to sales center leadership : key differences between academic and practitioner leaders
Chaker, Nawar N.
;
Dixon, Andrea L.
;
Hill, Katerina E.
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 233-242
Persistent link: https://www.econbiz.de/10012391637
Saved in:
35
Sales student preconceptions and a novel approach to sales curriculum mapping : insights, implications, and application for sales educators
Hammond, Robert W.
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 304-323
Persistent link: https://www.econbiz.de/10012391646
Saved in:
36
The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption
Langan, Ryan
;
Cowley, Scott
;
Nguyen, Carlin
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012008108
Saved in:
37
Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.
;
Stefl, Matthew
;
Saint Clair, Julian
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
Saved in:
38
Keeping the marketing curriculum current in an era of digital disruption
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 75-76
Persistent link: https://www.econbiz.de/10012113843
Saved in:
39
Consumer information for data-driven decision making : teaching socially responsible use of data
Walker, Kristen L.
;
Moran, Nora
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012113895
Saved in:
40
The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom
Kemp, April
;
McDougal, Elizabeth Randon
;
Syrdal, Holly
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10012113902
Saved in:
41
Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
Saved in:
42
The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip
;
Routon, P. Wesley
;
Torres, Luis
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
Saved in:
43
How to improve written case analysis and reduce grading time : the one-page, two-case method
Passyn, Kirsten A.
;
Billups, M. J.
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 215-229
Persistent link: https://www.econbiz.de/10012113965
Saved in:
44
Intercollegiate social media education ecosystem
Abney, Alexandra K.
;
Cook, Laurel A.
;
Fox, Alexa K.
; …
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10012113981
Saved in:
45
Special issue: retail management education
Roggeveen, Anne L.
(
ed.
);
Beitelspacher, Lauren Skinner
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011868383
Saved in:
46
Educating the retailers of tomorrow : an overview of journal of marketing education special issue on retailing
Roggeveen, Anne L.
;
Beitelspacher, Lauren Skinner
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10011868393
Saved in:
47
Bridging theory and practice in an applied retail track
Lange, Frederik
;
Rosengren, Sara
;
Colliander, Jonas
; …
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
Saved in:
48
Teaching community-based learning course in retailing management
Rhee, Eddie
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 47-55
Persistent link: https://www.econbiz.de/10011868409
Saved in:
49
Mobile business retailing : driving experiential learning on campus
Fischbach, Sarah
;
Guerrero, Veronica
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011868414
Saved in:
50
The evolution and future of retailing and retailing education
Grewal, Dhruv
;
Motyka, Scott
;
Levy, Michael
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011868434
Saved in:
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