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Aroean, Lukman
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Journal of consumer behaviour : an international research review
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Friend of foe : in enjoying playfulness, do innovative consumers tend to switch brand?
Aroean, Lukman
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10009509234
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