//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huber, Frank"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marke-Kunden-Beziehung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand loyalty
4
Markentreue
4
Beziehungsmarketing
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenpolitik
3
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Verbraucherverhalten
2
Verbraucherzufriedenheit
2
Avatar <Informatik>
1
Beziehungsmanagement
1
Customer satisfaction
1
Deutschland
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Estimation
1
Germany
1
IKEA
1
Kaufverhalten
1
Kundenzufriedenheit
1
Luxury goods
1
Luxusgut
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
Mensch-Maschine-Kommunikation
1
Produktimage
1
Schätzung
1
Social Media
1
Social Web
1
Social web
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
3
English
1
Author
All
Huber, Frank
Dawes, John
11
Han, Heesup
8
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Thomson, Matthew
4
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hildebrandt, Lutz
3
Huang, Rui
3
Huang, Shyh-Ming
3
Hwang, Jinsoo
3
more ...
less ...
Published in...
All
Reihe: Marketing : MAR
2
Psychology & marketing
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
2
Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA
Huber, Frank
;
Meyer, Frederik
;
Stickdorn, Ute
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009512888
Saved in:
3
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
Saved in:
4
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->