//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer integration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbewertung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer integration
Markenwert
180
Brand equity
179
Markenführung
73
Brand management
72
Consumer behaviour
33
Konsumentenverhalten
33
Markenimage
30
Brand image
27
Deutschland
20
Germany
20
Brand
18
Markenpolitik
18
Markenartikel
17
Measurement
15
Messung
15
Social Web
14
Social web
14
USA
11
United States
11
International marketing
10
Internationales Marketing
10
Internal branding
9
Interne Markenführung
9
Internet marketing
8
Kaufentscheidung
8
Online-Marketing
8
Purchase decision
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Human Resource Management
7
Marketingmanagement
7
Personalmanagement
7
Viral marketing
7
Virales Marketing
7
Automotive industry
6
Brand name
6
Designation of origin
6
Firm value
6
Herkunftsbezeichnung
6
Kfz-Industrie
6
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
3
German
2
Author
All
Autere, Vesa
1
Breazeale, Michael
1
Cova, Bernard
1
Fantapié Altobelli, Claudia
1
Juntunen, Jouni
1
Juntunen, Mari
1
Paranque, Bernard
1
Piven, Inna P.
1
Thomas, Linn
1
Wolter, Lisa-Charlotte
1
more ...
less ...
Published in...
All
Analyzing the strategic role of social networking in firm growth and productivity
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of nonprofit & voluntary sector marketing
1
PL Academic research
1
Strategisches Marketingmanagement
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
Saved in:
2
Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
Saved in:
3
Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 631-648)
.
2015
Persistent link: https://www.econbiz.de/10010532535
Saved in:
4
Die Bedeutung von Value Co-Creation für die Marke : eine empirische Analyse aus Konsumentensicht am Beispiel von internetbasierten Anwendungen zur Produktindividualisierung im Kons...
Thomas, Linn
-
2014
Persistent link: https://www.econbiz.de/10010381603
Saved in:
5
Co-creating nonprofit brand equity
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10010351655
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->