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Search: subject_exact:"Markenbewertung"
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France
Markenwert
178
Brand equity
177
Markenführung
71
Brand management
70
Consumer behaviour
32
Konsumentenverhalten
32
Markenimage
28
Brand image
25
Deutschland
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Germany
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Brand
18
Markenpolitik
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Markenartikel
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Measurement
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Messung
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Social Web
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Social web
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11
United States
11
International marketing
10
Internationales Marketing
10
Internal branding
9
Interne Markenführung
9
Kaufentscheidung
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Purchase decision
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Corporate Social Responsibility
7
Corporate social responsibility
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Human Resource Management
7
Internet marketing
7
Marketingmanagement
7
Online-Marketing
7
Personalmanagement
7
Viral marketing
7
Virales Marketing
7
Automotive industry
6
Brand name
6
Designation of origin
6
Firm value
6
Herkunftsbezeichnung
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Kfz-Industrie
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French
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Charters, Steve
1
Jolly, Sylvie
1
Michaux, Valéry
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Schmitt, Bernd
1
Vautard, Céline
1
Zarantonello, Lia
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International journal of advertising : the quarterly review of marketing communications
1
Les guides du chêne
1
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
1
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ECONIS (ZBW)
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Vivre made in France
Vautard, Céline
-
2015
Persistent link: https://www.econbiz.de/10011413913
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2
Les facteurs clés de succès d'un système productif local entrepreneurial et d'un cluster en avance sur son temps : le Sancerre
Michaux, Valéry
;
Charters, Steve
;
Jolly, Sylvie
- In:
Stratégies des territoires vitivinicoles : clusters, …
,
(pp. 57-70)
.
2014
Persistent link: https://www.econbiz.de/10010442552
Saved in:
3
The impact of event marketing on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia
;
Schmitt, Bernd
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
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