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~subject:"Werbung"
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Werbung
Markenwert
180
Brand equity
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Journal of promotion management : JPM
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Journal of advertising : official publication of the American Academy of Advertising
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Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
Saved in:
2
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
3
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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