//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbewertung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand equity
2
Markenwert
2
Brand
1
Data Mining
1
Data mining
1
Geschäftswert
1
Goodwill
1
Internet marketing
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Fulgoni, Gian
1
Seddon, Joanna
1
Published in...
All
Journal of advertising research
Antecedents and outcomes of employee-based brand equity
9
SpringerLink / Bücher
7
Marketing intelligence & planning
5
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marken- und Kommunikationscontrolling
3
Advances in corporate branding
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Brand management in emerging markets : theories and practice
2
Digital and social media marketing : a results-driven approach
2
Edition Wissenschaft Apprimus
2
European journal of marketing : EJM
2
Handbook of research on integrating social media into strategic marketing
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
PraxisWissen : German journal of marketing
2
Premier reference source
2
Psychology & marketing
2
The Routledge companion to contemporary brand management
2
The journal of product & brand management
2
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
2
Working paper / National Bureau of Economic Research, Inc.
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Bewertung von Unternehmen : Festschrift für O.Univ.-Prof. Mag. Dr. Wolfgang Nadvornik
1
Branded spaces : experience enactments and entanglements
1
Branding and sustainable competitive advantage : building virtual presence
1
California management review
1
Critical explorations
1
DLSU business & economics review
1
Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
1
Essentials
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The brand in the boardroom : how Ogilvy & Mather reinvented the marketing principles of brand valuation
Seddon, Joanna
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10011296212
Saved in:
2
Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->