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Brand equity
4
Markenwert
4
Advertising planning
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Customer retention
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Customer satisfaction
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Designation of origin
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Destination management
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Großbritannien
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International tourism
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Internationaler Tourismus
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Journal of business research : JBR
Antecedents and outcomes of employee-based brand equity
9
SpringerLink / Bücher
7
Marketing intelligence & planning
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marken- und Kommunikationscontrolling
3
Advances in corporate branding
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Brand management in emerging markets : theories and practice
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Digital and social media marketing : a results-driven approach
2
Edition Wissenschaft Apprimus
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European journal of marketing : EJM
2
Handbook of research on integrating social media into strategic marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
2
Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
PraxisWissen : German journal of marketing
2
Premier reference source
2
Psychology & marketing
2
The Routledge companion to contemporary brand management
2
The journal of product & brand management
2
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
2
Working paper / National Bureau of Economic Research, Inc.
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Bewertung von Unternehmen : Festschrift für O.Univ.-Prof. Mag. Dr. Wolfgang Nadvornik
1
Branded spaces : experience enactments and entanglements
1
Branding and sustainable competitive advantage : building virtual presence
1
California management review
1
Critical explorations
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DLSU business & economics review
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Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
1
Essentials
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European journal of management and business economics : EJM&BE
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Investigating the accuracy of self-reports of brand usage behavior
Nenycz-Thiel, Magda
;
Beal, Virginia
;
Ludwichowska, Gosia
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 224-232
Persistent link: https://www.econbiz.de/10009715044
Saved in:
2
Nation branding effects on retrospective global evaluation of past travel experiences
Nikolova, Milena S.
;
Hassan, Salah S.
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 752-758
Persistent link: https://www.econbiz.de/10009740460
Saved in:
3
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
4
The role of consumer-brand identification in building brand relationships
Tuškej, Urška
;
Golob, Urša
;
Podnar, Klement
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 53-59
Persistent link: https://www.econbiz.de/10009720389
Saved in:
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