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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
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Managing globalization : new business models, strategies and innovation
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Wenn die Markenbeziehung zerbricht : eine Grounded-Theory-Studie zur Beendigung von Beziehungen zu Lebensmittelmarken aus der Sicht von Konsumenten
Pömpner, Alexandra
;
Geise, Wolfgang
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 69-104)
.
2023
Persistent link: https://www.econbiz.de/10014276968
Saved in:
2
Customer behavior and e-commerce
Humphreys, Ashlee
- In:
The Routledge companion to strategic marketing
,
(pp. 41-55)
.
2021
Persistent link: https://www.econbiz.de/10012498422
Saved in:
3
Intelligent customer experience in a connected commerce environment
Gam, Afnen
;
Ammari, Nedra Bahri
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 254-271)
.
2021
Persistent link: https://www.econbiz.de/10012816093
Saved in:
4
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
5
Formulating accommodation brand loyalty : evidence from Greece
Fragkogianni, Marietta
;
Koutra, Christina
- In:
Emerging human and techno-human business management …
,
(pp. 151-187)
.
2020
Persistent link: https://www.econbiz.de/10012522239
Saved in:
6
Brand consciousness and brand loyalty : a study on foreign brand beauty and skin care products
Asmat Nizam Abdul Talib
;
Japeri, Nadia
- In:
Economic, educational, and touristic development in Asia
,
(pp. 106-126)
.
2020
Persistent link: https://www.econbiz.de/10012220437
Saved in:
7
An investigation of augmented reality applications from the perspectives of brand trust and purchase intentions of customers
Bilgili, Bilsen
;
Özkul, Emrah
;
Koç, Erdoğan
; …
- In:
Contemporary issues in behavioral finance
,
(pp. 53-64)
.
2019
Persistent link: https://www.econbiz.de/10012101832
Saved in:
8
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
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9
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
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10
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
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11
"Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 201-223)
.
2018
Persistent link: https://www.econbiz.de/10011764850
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12
What's in a name? : provident, the people's bank and the regulation of brand identity
McFall, Liz
- In:
The Routledge companion to banking regulation and reform
,
(pp. 55-73)
.
2017
Persistent link: https://www.econbiz.de/10011554311
Saved in:
13
Designing experience-centric business models : what do they look like and how do they influence trust?
Saebi, Tina
;
Nysveen, Herbjørn
;
Hossain, Mohammad Touhid
; …
- In:
Innovating for trust
,
(pp. 115-130)
.
2017
Persistent link: https://www.econbiz.de/10011707147
Saved in:
14
Building brand trust through customers' experiences
Motta-Filho, Mauricy
- In:
Innovating for trust
,
(pp. 201-216)
.
2017
Persistent link: https://www.econbiz.de/10011707184
Saved in:
15
Markengeschichte schafft Vertrauensmarken
Fischer, Thomas A.
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 49-59)
.
2017
Persistent link: https://www.econbiz.de/10011565724
Saved in:
16
Brand Commitment als Katalysator
Themann, Christian
;
Tipke, Justin
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 61-66)
.
2017
Persistent link: https://www.econbiz.de/10011565726
Saved in:
17
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
18
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
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19
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
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20
Facebook experience is different : an empirical study in Indian context
Duhan, Punita
;
Anurag Singh
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 188-212)
.
2016
Persistent link: https://www.econbiz.de/10011430653
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21
Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien
;
De Keyser, Arne
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 137-151)
.
2016
Persistent link: https://www.econbiz.de/10011430743
Saved in:
22
Website engagement
Hyder, Antonio
;
Bigné Alcañiz, J. Enrique
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 152-168)
.
2016
Persistent link: https://www.econbiz.de/10011430748
Saved in:
23
Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
Saved in:
24
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana
;
Smith, Sandra D.
;
Wilks, George
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 278-294)
.
2016
Persistent link: https://www.econbiz.de/10011430779
Saved in:
25
Brand valuation : principles, applications and latest developments
Salinas, Gabriela
- In:
The Routledge companion to contemporary brand management
,
(pp. 48-67)
.
2016
Persistent link: https://www.econbiz.de/10011515363
Saved in:
26
Consumers' online brand endorsements
Bernritter, Stefan F.
;
Verlegh, Peeter W. J.
;
Smit, Edith G.
- In:
Advertising in new formats and media : current research …
,
(pp. 189-209)
.
2016
Persistent link: https://www.econbiz.de/10011473420
Saved in:
27
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
28
The business of luxury brands : luxury car brand relationship
Giacosa, Elisa
;
Culasso, Francesca
;
Loureiro, Sandra …
- In:
Managing globalization : new business models, …
,
(pp. 25-49)
.
2016
Persistent link: https://www.econbiz.de/10011492284
Saved in:
29
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
Saved in:
30
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
Saved in:
31
Using online social media for managing brand relationships
Chiu, Helena Y. T.
;
Hsiao, Lin Kuan
- In:
Marketingaspekte : Festschrift für Prof. Gerhard A. …
,
(pp. 69-76)
.
2015
Persistent link: https://www.econbiz.de/10011386317
Saved in:
32
Alles nur Marke? : eine experimentelle Untersuchung zur Qualitätsbewertung von Suchmaschinen-Trefferlisten aus der Nutzerperspektive
Schäfer, Svenja
;
Pittner, Nicoletta
;
Magin, Melanie
; …
- In:
Schnittstellen (in) der Medienökonomie
,
(pp. 240-256)
.
2015
Persistent link: https://www.econbiz.de/10011388431
Saved in:
33
The effects of social media-based brand communities on brand loyalty and brand equity : case study - cinere company
Khanlari, Amir
;
Rezaei, Faezeh
;
Mira, Abolghasem
- In:
Strategic customer relationship management in the age …
,
(pp. 216-243)
.
2015
Persistent link: https://www.econbiz.de/10011399345
Saved in:
34
Electronic word of mouth marketing : relationship between brand loyalty and elctronic word of mouth in social marketing networks
Zamanian, Sahra
;
Khanlari, Amir
- In:
Strategic customer relationship management in the age …
,
(pp. 268-289)
.
2015
Persistent link: https://www.econbiz.de/10011399372
Saved in:
35
Consumers' experience of brand withdrawl : unfolding consumption bereavement theory
Russel, Crístel Antonia
;
Schau, Hope Jensen
- In:
Strong brands, strong relationships
,
(pp. 263-281)
.
2015
Persistent link: https://www.econbiz.de/10011313564
Saved in:
36
Communitas interruptus : consumer experiences of leaving community
McAlexander, James H.
;
DuFault, Beth
- In:
Strong brands, strong relationships
,
(pp. 250-262)
.
2015
Persistent link: https://www.econbiz.de/10011313565
Saved in:
37
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
Saved in:
38
Constructing consumer-brand relationships to better market and build businesses
Blackston, Max
;
Lebar, Edward
- In:
Strong brands, strong relationships
,
(pp. 376-392)
.
2015
Persistent link: https://www.econbiz.de/10011316648
Saved in:
39
Brand trust is the foundation to brand loyalty
Gregory, James R.
- In:
Trust Inc. : strategies for building your company's …
,
(pp. 33-40)
.
2014
Persistent link: https://www.econbiz.de/10010227645
Saved in:
40
L' impact de la personnalitè de la marque sur la relation à la marque dans les services
Ghantous, Nabil
-
2014
Persistent link: https://www.econbiz.de/10010370774
Saved in:
41
Abercrombie & Fitch : vom Campingladen zum erfolreichen "global seller" ; eine Internationalisierungsstrategie
Schnellbach, S.
;
Serwene, S.
;
Sierra Garcia, M.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 47-61)
.
2013
Persistent link: https://www.econbiz.de/10010126696
Saved in:
42
Integrationsmöglichkeiten von Brand Communities in die Unternehmenskommunikation am Beispiel des Spielernetzwerkes
Liehr, Claudia
- In:
Social Media in der Organisationskommunikation : …
,
(pp. 181-200)
.
2013
Persistent link: https://www.econbiz.de/10010476978
Saved in:
43
"The creation of inspired lives" : female fan engagement with the Twilight Saga
Schau, Hope Jensen
;
Buchanan-Oliver, Margo
- In:
Gender, culture, and consumer behavior
,
(pp. 33-60)
.
2012
Persistent link: https://www.econbiz.de/10009544246
Saved in:
44
Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H.
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 391-398)
.
2012
Persistent link: https://www.econbiz.de/10010191482
Saved in:
45
Brand loyalty within context of social media marketing
Scheffert, Oliver
-
2012
Persistent link: https://www.econbiz.de/10011937247
Saved in:
46
Traveling the paths to brand loyalty
Ahluwalia, Rohini
;
Kaikati, Andrew M.
- In:
Brands and brand management : contemporary research …
,
(pp. 63-90)
.
2010
Persistent link: https://www.econbiz.de/10003941303
Saved in:
47
The relationship between corporate responsibility and brand loyalty in retailing : the mediating role of trust
Perrini, Francesco
;
Castaldo, Sandro
;
Misani, Nicola
; …
- In:
Global challenges in responsible business
,
(pp. 191-214)
.
2010
Persistent link: https://www.econbiz.de/10003996919
Saved in:
48
Brand loyalty is not habitual
Tam, Leona
;
Wood, Wendy
;
Ji, Mindy F.
- In:
Handbook of brand relationships
,
(pp. 43-62)
.
2009
Persistent link: https://www.econbiz.de/10003915567
Saved in:
49
A study of the link between brand personality and brand loyalty with special reference to corporate branding strategies in a changing Indian market environment
Nifadkar, Renuka S.
- In:
Brand research : [an outcome of the second …
,
(pp. 20-36)
.
2009
Persistent link: https://www.econbiz.de/10009623344
Saved in:
50
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dirk K.
;
Helmig, Bernd
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 539-559)
.
2007
Persistent link: https://www.econbiz.de/10003510518
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