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Brand management
92
Markenführung
92
Brand image
42
Markenimage
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Consumer behaviour
40
Konsumentenverhalten
40
Brand
23
Markenartikel
23
India
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Uggla, Henrik
11
Attri, Rekha
3
Otubanjo, Olutayo
3
Cleff, Thomas
2
Jain, Ankita
2
Kakati, Rinalini P.
2
Khan, Bilal Mustafa
2
Lashgari, Maryam
2
Mathews, Jose
2
Muralidhara, G. V.
2
Purkayastha, Debapratim
2
Ragel, V. R.
2
Ruzzier, Mitja
2
Sharma, Ritu
2
Vasavada-Oza, Falguni
2
Walter, Nadine
2
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1
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1
Alex, N. Joji
1
Anbarasu, A. Joseph
1
Antoncic, Bostjan
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Ashraf, Sarfraz
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Bairagi, Rahul
1
Balaji, M. S.
1
Banerjee, Shubhomoy
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Banerjee, Soumi Chatterjee
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Baswan, Taru
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Bhukya, Ramulu
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
108
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Journal of marketing communications
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Journal of strategic marketing
87
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
International marketing review
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
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ECONIS (ZBW)
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1
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
2
Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
Saved in:
3
Flagship, flanker brands and Indian consumers' buying decisions : a study on the impact of brand narratives of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita
;
Sharma, Ritu
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 34-53
Persistent link: https://www.econbiz.de/10012104308
Saved in:
4
The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar
;
Khan, Bilal Mustafa
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
Saved in:
5
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
6
Antecedents of attitude towards brand extensions
Kalra, Shveta
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 29-44
Persistent link: https://www.econbiz.de/10012182597
Saved in:
7
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
8
Flagship and flanker bands : consumer preference study of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita
;
Sharma, Ritu
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 7-22
Persistent link: https://www.econbiz.de/10011987765
Saved in:
9
Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience
Ashraf, Sarfraz
;
Iftikhar, Arslan
;
Yameen, Attia
; …
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10011987772
Saved in:
10
Stakeholders' associative network memory model approach to evaluate brand building of make in India
Mohanty, Sandeep Kumar
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
2
,
pp. 46-60
Persistent link: https://www.econbiz.de/10011987779
Saved in:
11
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
12
Building a powerful entrepreneurial brand : the role of critical success factors and their impact on competitive advantage
Otubanjo, Olutayo
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011873179
Saved in:
13
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
14
Factors contributing to brand positioning of smartphones among college students in Chennai : a study
Lakshmi, S.
;
Kavida, V.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10011873189
Saved in:
15
Nation branding for promoting tourism in the Indian context
Bhatia, Pooja
;
Panda, Rasananda
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 66-70
Persistent link: https://www.econbiz.de/10011873191
Saved in:
16
Luxury brand architecture challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10011750998
Saved in:
17
The underpinning strategies leading to high value perception of luxury fashion brands
Roncha, Ana
;
Montecchi, Matteo
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011751007
Saved in:
18
Rost-structural luxury brand strategy : implicit luxury brands
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 22-29
Persistent link: https://www.econbiz.de/10011751063
Saved in:
19
The role of service evaluation index in the creation of emotional brands
Priya, J. Rachel
;
Anbarasu, A. Joseph
;
Xavier, S.
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 30-44
Persistent link: https://www.econbiz.de/10011751076
Saved in:
20
Patanjali : unique brand building and 4Ps
Dubey, Jayashree
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 45-53
Persistent link: https://www.econbiz.de/10011751081
Saved in:
21
Re-examining the meaning of corporate branding : does corporate advertising give useful insights?
Otubanjo, Olutayo
;
Epie, Chantal
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 7-32
Persistent link: https://www.econbiz.de/10011854088
Saved in:
22
Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv
;
Shah, Juhi
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
Saved in:
23
Challenges of selling luxury motorcycle brands in India
Attri, Rekha
;
Bairagi, Rahul
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011854091
Saved in:
24
Growth of Patanjali brand from local to global market : a study
Masheswari, Namrata
;
Sharma, R. P.
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011854105
Saved in:
25
The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Tanveer, Zoyia
;
Lodhi, Rab Nawaz
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011627192
Saved in:
26
Consumer attitude towards luxury brands : an empirical study
Tak, Preeti
;
Pareek, Ashish
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10011536286
Saved in:
27
The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Saved in:
28
Leveraging luxury brands : prevailing trends and research challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10011536298
Saved in:
29
Employer branding : the solution to create talented workforce
Verma, Deepti
;
Ahmad, Anees
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011536303
Saved in:
30
The role of consumer perceived fit in brand extension acceptability
Evangeline, S. J.
;
Ragal, V. R.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10011536309
Saved in:
31
Promoting organizational brands as desirable employers through company websites : a study of three Indian IT companies
Vasavada-Oza, Falguni
;
Bhattacharjee, Dhriti
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011538372
Saved in:
32
Artist as brand portfolio manager : a strategic brand management framing of the artist
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 24-32
Persistent link: https://www.econbiz.de/10011538379
Saved in:
33
Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Saved in:
34
Factors affecting shoopers' brand preference towards choosing retail stores
Bhukya, Ramulu
;
Singh, Sapna
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 75-86
Persistent link: https://www.econbiz.de/10011538410
Saved in:
35
A study on selection of most preferred brands
Gupta, Gaurav
;
Singla, Vikas
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011635579
Saved in:
36
Political branding : the new-age mantra for political leaders and parties
Kumar, Amit
;
Dhamija, Somesh
;
Dhamija, Aruna
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 46-53
Persistent link: https://www.econbiz.de/10011635593
Saved in:
37
Aligning brand portfolio strategy with business strategy
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011411331
Saved in:
38
Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
Saved in:
39
REDvolution : repositioning the Nescafé brand
Rao, Adapa Srinivasa
;
Muralidhara, G. V.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 59-71
Persistent link: https://www.econbiz.de/10011411354
Saved in:
40
Brand management throughout professional athletes' carees
Schweitzer, Nicolas
;
Dietl, Helmut
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011536122
Saved in:
41
Exploring the benefits of branding universities : a developing country perspective
Heer, Felicia de
;
Tandoh-Offin, Patrick
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
4
,
pp. 58-71
Persistent link: https://www.econbiz.de/10011536126
Saved in:
42
The unique brand elements of "Hotel Saravana Bhavan" : an international restaurant chain
Prasad, Namratha V.
;
Muralidhara, G. V.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 55-69
Persistent link: https://www.econbiz.de/10011300947
Saved in:
43
Brand management at Singapore Airlines
Singh, Geeta
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011300966
Saved in:
44
Brand personality : finding compatibility between human personality and brand characteristics
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
Saved in:
45
Using social media for employer branding and talent management : an experiential study
Kaur, Prabhjot
;
Sharma, Shikha
;
Kaur, Japneet
;
Sharma, …
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011300973
Saved in:
46
A study on the online branding strategies of Indian fashion retail store
Goswami, Shubham
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10011300978
Saved in:
47
Brand communities : an emerging marketing tool
Banerjee, Shubhomoy
;
Banerjee, Soumi Chatterjee
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
1
,
pp. 22-34
Persistent link: https://www.econbiz.de/10011300986
Saved in:
48
Incorporating sustainability in branding : I feel Slovenia
Ruzzier, Maja Konečnik
;
Petek, Nusa
;
Ruzzier, Mitja
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011300987
Saved in:
49
Brand positioning of green cars : a correspondence analysis approach
Mohanraj, M. Prasanna
;
Siddique, Saneen Mohammed
; …
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10010424459
Saved in:
50
The influence of brand association on customer preference : a study on branded carbonated soft drinks
Elangeswaran, Sajiththa
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10010385828
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