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~isPartOf:"The Routledge companion to contemporary brand management"
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Brand management
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Markenführung
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Brand
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3
Nonprofit marketing
3
Nonprofit-Marketing
3
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Singh, Jaywant
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Bonsu, Samuel K.
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Borel, Laurence-Helene
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The Routledge companion to contemporary brand management
Journal of business research : JBR
583
The journal of brand management : an international journal
544
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Industrial marketing management : the international journal for industrial and high-tech firms
106
Psychology & marketing
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Journal of marketing communications
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of promotion management : innovations in planning and applied research
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
60
International marketing review
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of global marketing
53
Business horizons
52
The journal of consumer marketing
52
The marketing review
52
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ECONIS (ZBW)
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1
Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca
- In:
The Routledge companion to contemporary brand management
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011515337
Saved in:
2
Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
3
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
4
Brand valuation : principles, applications and latest developments
Salinas, Gabriela
- In:
The Routledge companion to contemporary brand management
,
(pp. 48-67)
.
2016
Persistent link: https://www.econbiz.de/10011515363
Saved in:
5
Strategic brand alliances : research advances and practical applications
Singh, Jaywant
;
Quamina, La Toya
;
Kalafatis, Stavros
- In:
The Routledge companion to contemporary brand management
,
(pp. 120-135)
.
2016
Persistent link: https://www.econbiz.de/10011515382
Saved in:
6
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
7
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
8
Brand building via integrated marketing communications
Darley, William
- In:
The Routledge companion to contemporary brand management
,
(pp. 201-217)
.
2016
Persistent link: https://www.econbiz.de/10011515395
Saved in:
9
Sensory aspects of branding
Biswas, Dipayan
- In:
The Routledge companion to contemporary brand management
,
(pp. 218-227)
.
2016
Persistent link: https://www.econbiz.de/10011515396
Saved in:
10
Building brand via corporate social responsibility
Lindgreen, Adam
;
Maon, François
;
Vallaster, Christine
- In:
The Routledge companion to contemporary brand management
,
(pp. 228-254)
.
2016
Persistent link: https://www.econbiz.de/10011515397
Saved in:
11
Digital branding and analytics
Borel, Laurence-Helene
;
Christodoulides, George
- In:
The Routledge companion to contemporary brand management
,
(pp. 255-268)
.
2016
Persistent link: https://www.econbiz.de/10011515399
Saved in:
12
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
13
Towards a better understanding of the ethical brand and its management
Brunk, Katja H.
- In:
The Routledge companion to contemporary brand management
,
(pp. 280-293)
.
2016
Persistent link: https://www.econbiz.de/10011515403
Saved in:
14
Not-for-profit branding
Stride, Helen
- In:
The Routledge companion to contemporary brand management
,
(pp. 294-308)
.
2016
Persistent link: https://www.econbiz.de/10011515405
Saved in:
15
Brand culture, halal and the critical Islamic imperative
Wilson, Jonathan A. J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 338-353)
.
2016
Persistent link: https://www.econbiz.de/10011515417
Saved in:
16
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
Saved in:
17
Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
Saved in:
18
Branding in the base of the pyramid : bases for country and organizations in Ghana
Coffie, Stanley
;
Darmoe, Joseph
- In:
The Routledge companion to contemporary brand management
,
(pp. 378-390)
.
2016
Persistent link: https://www.econbiz.de/10011515423
Saved in:
19
Guinness in Africa : contemporary branding at the base of the pyramid
Bonsu, Samuel K.
;
Godefroit-Winkel, Delphine
- In:
The Routledge companion to contemporary brand management
,
(pp. 391-403)
.
2016
Persistent link: https://www.econbiz.de/10011515444
Saved in:
20
Branding higher education
Bang, Nguyen
;
Hemsley-Brown, Jane
;
Melewar, T. C.
- In:
The Routledge companion to contemporary brand management
,
(pp. 407-422)
.
2016
Persistent link: https://www.econbiz.de/10011515447
Saved in:
21
Political branding : the case of the Scottish referendum 2014
Lannoy, Camille
;
Baines, Paul
;
Mortimore, Roger
- In:
The Routledge companion to contemporary brand management
,
(pp. 423-447)
.
2016
Persistent link: https://www.econbiz.de/10011515450
Saved in:
22
Arts branding
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
The Routledge companion to contemporary brand management
,
(pp. 448-457)
.
2016
Persistent link: https://www.econbiz.de/10011515451
Saved in:
23
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
24
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
25
Retail branding
Burt, Steven
;
Sparks, Leigh
- In:
The Routledge companion to contemporary brand management
,
(pp. 492-508)
.
2016
Persistent link: https://www.econbiz.de/10011515467
Saved in:
26
Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
Saved in:
27
Branding financial services
Devlin, James
- In:
The Routledge companion to contemporary brand management
,
(pp. 524-535)
.
2016
Persistent link: https://www.econbiz.de/10011515473
Saved in:
28
Branding in sports
Nufer, Gerd
;
Bühler, André W.
;
Chadwick, Simon
- In:
The Routledge companion to contemporary brand management
,
(pp. 536-551)
.
2016
Persistent link: https://www.econbiz.de/10011515475
Saved in:
29
Franchise brand management from a knowledge perspective
Paswan, Audhesh K.
;
Jeon, Sua
;
Iyer, Pramod
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 552-566)
.
2016
Persistent link: https://www.econbiz.de/10011515483
Saved in:
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