//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Merrilees, Bill"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
35
Markenführung
35
Brand image
10
Markenimage
10
Brand
9
Markenartikel
9
Consumer behaviour
7
Konsumentenverhalten
7
Brand architecture
6
Markenarchitektur
6
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Australia
4
Australien
4
Corporate reputation
4
Firm performance
4
Firmenimage
4
Führungsstil
4
Leadership style
4
Luxury goods
4
Luxusgüter
4
Unternehmenserfolg
4
Customer integration
3
Einzelhandel
3
KMU
3
Kundenintegration
3
Retail trade
3
SME
3
Brand associations
2
Brand engagement
2
Brand equity
2
Brand extension
2
Brand orientation
2
City marketing
2
Competitive strategy
2
Corporate branding
2
Cultural heritage
2
Customer satisfaction
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
34
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Collection of articles of several authors
3
Sammelwerk
3
Mehrbändiges Werk
2
Multi-volume publication
2
Aufsatz im Buch
1
Book section
1
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
35
Author
All
Merrilees, Bill
Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
90
Melewar, T. C.
72
Meffert, Heribert
63
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
54
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Bauer, Hans H.
36
Phau, Ian
36
Schmidt, Holger J.
36
Wiedmann, Klaus-Peter
36
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Romaniuk, Jenni
28
Strebinger, Andreas
28
Guzman, Francisco
27
Ko, Eunju
27
Christodoulides, George
26
Gupta, Suraksha
26
MacInnis, Deborah J.
26
Völckner, Franziska
26
Aaker, David A.
25
Langner, Tobias
25
Schroeder, Jonathan E.
25
Swoboda, Bernhard
25
Veloutsou, Cleopatra
25
Diamantopoulos, Adamantios
24
Herrmann, Andreas
24
more ...
less ...
Published in...
All
The journal of brand management : an international journal
8
Journal of business research : JBR
7
The journal of product & brand management
3
Australasian marketing journal
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation : managing opportunities and threats
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal for international business and entrepreneurship development
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
35
of
35
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
3
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
4
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
5
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
6
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
7
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
8
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
9
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
10
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
11
Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011471640
Saved in:
12
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
13
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
14
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
15
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
16
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
17
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
18
Brand orientation : past, present, and future
Baumgarth, Carsten
;
Merrilees, Bill
;
Urde, Mats
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 973-980
Persistent link: https://www.econbiz.de/10010194424
Saved in:
19
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
20
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
21
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
22
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
23
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
24
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
25
Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle
;
Merrilees, Bill
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009657578
Saved in:
26
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Saved in:
27
Corporate rebranding
Miller, Dale
;
Merrilees, Bill
- In:
Corporate reputation : managing opportunities and threats
,
(pp. 281-303)
.
2011
Persistent link: https://www.econbiz.de/10009011386
Saved in:
28
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
29
The determinants of loyalty in hotels
Wilkins, Hugh
;
Merrilees, Bill
;
Herington, Carmel
- In:
Journal of hospitality marketing & management
19
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003978543
Saved in:
30
Brand management to protect brand equity : a conceptual model
M'zungu, Simon D. M.
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 605-617
Persistent link: https://www.econbiz.de/10008659255
Saved in:
31
Antecedents of residents' city brand attitudes
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 362-367
Persistent link: https://www.econbiz.de/10003840065
Saved in:
32
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003919239
Saved in:
33
A theory of brand-led SME new venture development
Merrilees, Bill
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10003739524
Saved in:
34
McCafe : the McDonald's co-branding experience
Wright, Owen
;
Frazer, Lorrelle
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
6
,
pp. 442-457
Persistent link: https://www.econbiz.de/10003509037
Saved in:
35
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->